#adobe create

Creative Type Tag 💭

Rules: Take the test, reblog this post (or make your own) with what type you got & tag 7 mutuals to do the same! 

I was tagged by @viiavi & @alcearosea-sims~! 🌷

Nuwan Panditha氏（別名BlackNull）が、Adobe Create専用にPhotoshopの無料アクションをデザインしてくれました。このアクションを使ってポートレート写真を変換し、共有したり、フレームに入れて飾ったりしても楽しい、マンガ風イラストを作成しましょう。インストールと実行も簡単です。

- By Rob Adlington 

Location :  Raffles City Convention Centre  - Singapore

Date :  28 July 2015

Speakers : Terry White (Principal Worldwide Design & Photography Evangelist), Karl Soule (Business Development Manager, Digital Video, APAC),  Paul Burnett (Principal Evangelist, Creative Cloud, APAC)

Interviewees : Sonny Liew (Comics Artist, Painter & Illustrator, Singapore),  Keshav Sishta (Commercial Photographer, Singapore)

Main Take Outs : The new Adobe Creative Cloud has grown massively to be an immense matrix of apps across all platforms but the main focus is definitely going in a mobile direction. Adobe is focused on pushing the tried and tested workflows they already have in place across all the devices that we own. In short it is all about Mobile. And in many cases, you can achieve a large percentage of what you were doing before purely on your mobile or tablet. They showed a really interesting graph of just how quickly mobile is picking up compared to other technologies! Almost a vertical line!

Here are all the releases phases and mobile apps they have put out over the last year! 

List of desk top apps can be found here. 

Adobe Stock

Another really interesting aspect is the launch of Adobe Stock, this is an image library that imports stock images directly into your software. You can bring in a trial image as a comp, use it across all your campaigns, and then just buy the image when you have signed off and agreed everything. Only issue is no destructive changes on the image can be updated so you’ll need to keep all the final re-touching and image edits until after you have bought the hi-res file. In general it is a really interesting approach to see them putting a market place / platform aspect inside their software.  Photographers can send their photos in and, if they are accepted, make money off them when people buy and use them.

Credits: Adobe Stock Website

Product Preview Highlights

Terry White went through light room mobile and desktop and photoshop. 

Light Room: Works across all devices now and can keep track of where all the images you take on any device are all the time. Images can also be shared online and people can comment on them, which looks like a great feature for creative process working with feedback and sign off stages.

Paul Burnett went through a selection of the mobile apps which were really interesting. 

The top theme I took from all of these is that they allow you to create assets that can be saved in Libraries and shared across all of the CC apps. 

Things like artwork, colour, typography, image, vector and pretty much anything you need to keep consistent across your projects. 

Would also be a great way to share brand guidelines across platforms, media and companies so that once you have defined your creative direction with these everyone who needs to in your creative team has access to just the right bits easily. 

Colour - Lets you take swatches form any image on your mobile and  

Brush - Lets you turn photographs into brushes. You can set the tip, the tail and the middle using a kind of 9-Slice scaling technique and it works really well. The type of thing you can go crazy with. 

Comp - Great app for sketching out layouts on the fly and visualising them quickly 

Photoshop - Now has Artboards, could this now make it better than illustrator? ;-) 

Karl Soule went through all things moving image.

Hue - Lets you capture colourings from video files and import these to colour grade any moving image asset across all the video apps above. 

Premiere Clip - A very thorough mobile video editing app. The aim is to easily let you take and edit videos you actually want to look at again. Features a really powerful use of the colour capture swatches from adobe hue that dramatically transform the emotional impact of footage.

General Adobe Video Workflow

Prelude - Ingest footage

Premier - Morph cuts, new feature that impressively lets you cut out pauses seamlessly from video interviews.

After Effects - Continous running! Now you can run stuff live while editing. Yes, you don’t have to wait for stuff to render while you change things you can tweak to you hearts content while the compositions play back

Adobe Media Encoder - A stalwart of the video exporting workflow. Karl re-emphasised its importance and the main route to make video do what you need it to.

Character Animate - A new awesome tool that lets you create puppets out of photoshop or illustrator files.You can then animate their facial expressions and movements live based on your webcam and the face recognition software they have created. Go and check this out here.

Conclusion

In general I thought that the whole thing was well organised.The speakers didn’t dwell to long on anything and covered a good and thoroughly interesting range of products. The key thing I think they wanted to emphasis was that the CC is now a massive range of products and that diversity is the real USP for them, especially in the mobile and tablet domains.

We know Adobe have some mega hero apps but all the new ones coming in are filling in the gaps perfectly and not just in the studio but in every aspect of our lives when we have our mobile devices with us. Very interesting and genuinely opening up a lot of new routes into creativity.

The one notable absence for me however was the lack of discussion or demonstrations for how their products can help us to work creatively with sound. You can include iTunes music in Premier Clip and Voice lets you record yourself and attach this to slideshows. But in a digital world that is increasingly silent there seemed to be a dearth of consideration for any products they are creating that can help us bring audio to the massive range of digital offerings we can now create with their tools. Quite an interesting omission and it will be interesting to see how this aspect of their offering develops.

Thanks for reading and if you have any questions or comments please feel free to contact me on @MrFaff for further discussions.

Cheers,