#admonitoring

The Indian Premier League (IPL) is not just one of the biggest sporting events in the country; it’s also one of the most powerful advertising platforms for brands. Every season, millions of viewers tune in across TV and digital platforms, making IPL a high-impact opportunity to drive brand visibility at scale. 

Naturally, brands go all in. From live broadcast placements and digital ads on OTT platforms to in-play overlays during matches, IPL advertising budgets are spread across formats with one common expectation: maximum visibility.  

The Indian Premier League (IPL) continues to shatter records, not just on the field but also in the advertising arena. The 2025 season has witnessed a remarkable 29% increase in the number of advertisers compared to the previous year, with over 55 brands vying for attention during the first five matches alone. 

However, with this vast opportunity comes significant risk. The surge in advertising can lead to overspending, ad fatigue among viewers, and an uptick in fraudulent activities targeting high-profile events like the IPL.  

This blog explores how strategic implementation of ad monitoring, frequency capping, and fraud detection can be the difference between a successful IPL campaign and a costly misstep.