Why is in-game advertising the most effective monetization strategy?
In-game advertising involves selling ad space in your mobile games for monetization. The ads are available in several formats. They can be integrated directly into the game by awarding gamers to watch the ads or appearing as conventional banner ads at the bottom of the screen.
Advantages of in-game advertising
In-game advertising offers a symbiotic relationship between the advertiser and publisher. The ads serve as a good way for publishers to generate revenue and offer a doorway for gamers to spend more time in the app. It is a good source for advertisers to get interactive and engaging users.
Monetization games are done for several reasons. Some of them are given below:
Generate income
Free-to-play rules the gaming world, and integrating ads in your mobile game works as a great revenue source. As per Venturebeat, ads in games revenue will reach $56 billion in 2024.
Boost in-app purchases according to human psychology
Rewarding gamers with in-app money for watching ads can boost the value of your in-app purchases without dedicating to anything other than watching an advertisement. Eventually, it is like using a foot-in-the-door concept or making a potential user agree to do something to enhance their chances of getting something bigger.
Users love free gaming
Developers use several game monetization technologies, along with subscription and in-app purchases. The gamers pay for the features to boost their game performance. But, only a small percentage of gamers do that. Hence, gamers have turned to ads in games to unlock new income sources.
The gaming ads are a win-win for all
Not all users are ready to pay for the games and in-app purchases. This is where advertising enters. Mobile app advertising is a great situation for all - users, developers and advertising channels. Developers can make the money they need; users get a chance to continue enjoying their favorite game, and advertisers acquire new users for their ads.
Team ads in games with other monetization channels
Besides offering a free gaming experience, in-app advertising is extremely flexible and can be used simultaneously with other income sources. Many developers are using in-app purchases along with mobile app advertising. It is great to convert non-paying users into money spenders. Hybrid monetization has increased a lot since last year.
Reach all your targeted audiences
Those days are long gone when gaming was only meant for teenagers. Today, both males and females enjoy gaming. Against traditional wisdom, advertising companies use gaming apps as a good marketing platform.
Conclusion
The gaming industry is a crowded marketplace, and hence you need ad creative to stand out of the competition. Have specific KPIs to track the performance of your gaming ads and include new formats for improvement. Use in-game ads to allure non-paying users to buy in-app purchases. Develop effective monetization strategies linked to in-game advertising to target your campaigns to the related audience and boost your income. It would help to target very diverse audiences that are not reachable through conventional ad channels to get a better earning.
