#adaptivepicture

As known, these days companies present their new products at CES 2020. As usual, the attention of experts is primarily attracted by the leaders of the consumer electronics segment, which shape development trends. Of course, Samsung is one of them. The company fully met expectations by presenting three new TVs, including the second generation of Samsung 8K model, innovative MicroLED panels and the experimental The Sero TV with a rotary screen for viewing video content in vertical format, for example, from Instagram. Of course, Samsung Q950TS aroused the greatest interest among experts. In fact, the company created the second generation of its 8K TV. Today this model is one of the brightest among modern TVs. Its peak brightness reaches 4000 nits. The Q950TS uses a FALD (full array local dimming) with about 500 dimming zones. TV analyses a map of current image, defining bright or dark areas. Samsung engineers demonstrated German pedantry, harmoniously improving almost all components, including design, processor, video processing algorithms, sound, modes and functions, etc.

Design

The company has taken the next step in implementing the bezel-less design concept, which it calls Infinity Design TV.

This TV has just a tiny 2mm-wide border around the top and side edgesand slightly wider border at the bottom with Samsung logo. As a result, engineers achieved an excellent result by providing a screen-to-body ratio of nearly 99%. In addition, the bezel-less design creates a stunning effect of presence by lowering the visualization of the border between the screen and its surroundings. But it is maximally perceived when watching from 10-15 ft. The 15 mm panel thickness is perfectly suitable for wall mounting, with the No Gap bracket. In this case, the screen can be connected with a single fiber cable.

A few years ago, Philips Electronics developed and patented Ambient Lighting technology.

The idea was liked by many consumers and quickly became popular. In 2018, Samsung proposed their own idea by creating Ambient Mode.

When the TV is off, Ambient Mode displays a stylish screensaver or family photo. In 2019, Samsung significantly improved it, expanding the range with images from the Internet. In addition, the company added new color filters, settings for background tones and brightness, animation, etc. This year, the company improved it with Bixby, Samsung’s AI assistant. For example, a TV can create a relaxing background on the screen by voice command. In fact, the TV performs in this mode the function of an intelligent element of the interior. To date, Samsung has announced the 65-inch, 75-inch and 85-inch versions.

Sound system

Of course, the perception of media content is significantly dependent on sound quality. Therefore, the company made very great efforts, seriously improving the sound system. Despite the ultra-thin design, South Korean engineers were able to place eight drivers in a six speaker array in the case. In fact, the Q950TS uses a 4.2.2-channel layout, which includes two speakers on each side, and a pair woofers in the back. The speakers are hidden behind a pattern of tiny holes in the outer edge of the TV body.

Mounted on a stand, the TV provides crisp and clear 5.1 channel surround. Unfortunately, the effectiveness of woofers with wall-mounting raises questions. The Q950TS has a sound optimization feature for first setup. In this mode, the TV generates and sends out test tones, receives reflected signals using built-in microphones and measures them. Then, it creates a room map to create an optimal soundstage. Unfortunately, the Q950TS does not support Dolby Atmos, but can send Atmos via ARC (audio return channel) from its internal apps.

Game mode

Almost all Samsung TVs of recent years are perfectly adapted for games. Q950TS was no exception. Of course, the Q950TS supports VRR (variable refresh rate) and ALLM (Auto Low Latency Mode). In addition, the new TV also supports AMD FreeSync, which provides, for example, DisplayPort Adaptive-Sync. Today it is an ideal solution for smooth gameplay with decreased lag and virtually no tearing. Moreover, the company claims no more than 10 ms input lag in Auto Game Samsung mode. The Multi-View option is also convenient for side-by-side viewing the game videos. In addition, the TV has a new surround mode with additional settings for sound effects in games. Also, Samsung has enhanced the Game Motion Plus feature. According to the company, the smooth playback in games has increased by 40%.

Q950TS features

1. Quantum Processor 8K provides more efficient AI upscaling, using machine learning algorithms to process data for each pixel. In addition, it generates image elements when restoring the original 8K content.

2. The new Adaptive Picture function automatically adjusts brightness and contrast depending on the ambient light.

3. AI ScaleNet technology reduces data loss during video streaming. AI ScaleNet compresses the content during transmission from the provider, and then restores it to the TV. Thereby, the new technology halves the bandwidth requirements. According to Samsung, it will continue to actively improve this technology, considering it very promising. In particular, the company has agreed with Amazon Prime Video to jointly test the AI ScaleNet. 4. TV uses eight drivers, providing a 4.2.2-channel layout and OTS+ (Object Tracking Sound Plus) technology by analogy with Dolby Atmos and DTS: X. Their combination provides a stunning dynamic soundscape. 5.Active Voice Amplifier (AVA) adjusts the volume of dialogs depending on the noise level. For example, the noise of a blender or a vacuum cleaner automatically activates the option. But AVA activation during a loud conversation requires pressing a passive-aggressive button on the remote control. 6. Improved Universal Guide offers channels, content and services using AI-based algorithms. 7. Probably, Samsung Health with functions of a fitness organizer will appeal to supporters of a healthy lifestyle. In addition, it offers free and exclusive content from Calm, Echelon, FitPlan, Obe Fitness, Jillian Michaels, Barre 3, etc. 8. Multi-View projects the phone screen onto the TV screen in a separate window. The option has 14 different presets, including side-by-side viewing, picture-in-picture viewin, etc. 9. Digital Butler provides control of all IoT devices in the house using an infrared beam.

Conclusion

As known, these days companies present their new products at CES 2020. As usual, the attention of experts is primarily attracted by the leaders of the consumer electronics segment, which shape development trends. Of course, Samsung is one of them. The company fully met expectations by presenting three new TVs, including the second generation of Samsung 8K model, innovative MicroLED panels and the experimental ‘The Sero’ TV with a rotary screen for viewing video content in vertical format, for example, from Instagram.

Samsung MicroLED TVs

As known, Micro LED is an innovative technology of self-emitting display, and can be positioned as an analogue of OLED technology. Today, Samsung dominates in this direction. At ISE 2018 the company first introduced the modular large-format The Wall Professional Micro LED display in 146- or 219-inch versions with brightness up to 2000 nits. Then, at CES 2019, Samsung introduced a more compact 75-inch 4K MicroLED TV. In the summer of 2019, the company announced a new The Wall Luxury MicroLED TV with a diagonal of 292 inches (almost 7.5 meters), support for 8K resolution and with a brightness of up to 2000 nits. This year, the company announced 88- and 150-inch bezel-less MicroLED TVs with custom settings. According to the company, their brightness reaches an unprecedented 5,000 nits. For comparison, the brightness of modern OLED TVs does not exceed 1000 nits. Thus, today the list of diagonals Samsung MicroLED The Wall series includes 75, 88, 93, 110, 146, 150, 219 and 292 inches. Of course, the modular design provides excellent prospects for this technology. Over time, it will allow the user to create TV with a screen of any shape and size, including non-traditional formats. In addition, Samsung MicroLED TV optimizes video content for any screen, increasing its resolution at a constant pixel density. Moreover, MicroLED screens support any aspect ratio without compromising image quality. At CES 2019, the company demonstrated MicroLED modules and their assembly using brackets that are attached to the screen with sufficiently powerful magnets. The diagonal of one module does not exceed 13 inches.

The Sero TV

The company also did not ignore the growing popularity of the use of smartphones for shooting and viewing video content. According to research, 70% of millennials don't turn their phone horizontally to watch videos. As a result, the company's management decided to develop a vertical OLED TV targeted at the millennials and Generation Z. In 2019, Samsung announced the unconventional Sero Vertical TV. At CES 2020, the company introduced the 43-inch 4K Sero model. Thanks to a special stand, the display rotates from landscape mode to portrait mode for comfortable playback of video content from Instagram, Snapchat, etc. In addition, it can be synced with the phone via NFC to mirror the phone's display.

Samsung Q950TS 8K

Of course, Samsung Q950TS aroused the greatest interest among experts. In fact, the company created the second generation of its 8K TV. As known, last year the company introduced the Q900R 8K series with a diagonal of 65, 75 , 82, 85 and 98 inches. The 75-inch model of this series competed with LG 8K Nanocell 75SM9970. These models belong to approximately the same class, and their cost reached $ 6,000 and $ 5,000, respectively. In addition, LG introduced the LG 8K OLED88Z9, but its cost is approaching $ 30,000. Traditionally, OLED screens have many pros, but their price increases dramatically with increasing screen sizes. Today 75-inch Q950TS with 8K (7680 × 4320) resolution is one of the brightest among modern TVs. Its peak brightness reaches 4000 nits. The Q950TS uses a FALD (full array local dimming). As known, today it most effectively provides deep black gradations and brighter highlights with minimal blooming or haloing. Tentatively, the number of zones does not exceed 500. In addition, the company increased performance with Adaptive Peak Brightness. TV analyses a map of current image, defining bright or dark areas. Based on the analysis, it increases current for brighter areas and decreases - for darker parts. Other improvements require more detailed analysis. Samsung engineers demonstrated German pedantry, harmoniously improving almost all components, including design, processor, video processing algorithms, sound, modes and functions, etc. As a result, Q950TS embodied a huge number of innovative solutions. Moreover, this model demonstrated the company's successes in fundamental directions, including 8K AI upscaling based on Deep Learning with neural network and AI ScaleNet technology.

Conclusion