Amazon marketing cloud documentation

With Amazon Marketing Cloud (AMC), marketers can quickly run analytics and construct audiences across pseudonymized signals, including Amazon Ads signals as well as their own inputs. AMC is a secure, privacy-safe, cloud-based clean room solution.

What is the operation of Amazon Marketing Cloud?

Rich signal unification across Amazon properties, advertisers, and onboarded third-party providers is made possible by AMC, which also offers flexible querying over these signals in a secure setting. Then, advertisers may optimise campaign strategies, direct marketing execution, and influence business choices by utilising the unique data and audiences produced by AMC.

Amazon Marketing Cloud’s advantages

Amazon decided to enter the cloud computing market to

Certain audiences

Utilise engagement records, conversion events, segment data, and other resources to create custom audience lists. Amazon DSP allows for the direct activation of audiences built in AMC.

Comprehensive measurement

Become well-versed in the paths that customers take while interacting with Amazon Ads media and channels. Calculate the effect of advertising at advertiser-owned websites, Amazon physical and online stores, and other locations.

Extension of insight

To increase the breadth and depth of insights, subscribe to Paid Features (beta), which is supported by Amazon Ads and outside sources like Experian, Foursquare, and NCS.

Simple to use

With only a few clicks and no SQL knowledge, generate, visualise, and act upon insights using AMC Solutions (beta). To produce insights more quickly, make use of analytical templates and instructive queries.

Indicate cooperation

For more insightful and useful actions, connect signals from advertisers, third-party suppliers, and Amazon Ads. Signals can be onboarded via integrated signal management tools, Event Manager, or APIs.

A setting that protects privacy

Only information with pseudonyms is accepted by AMC. Amazon’s privacy standards apply to all information handled in an advertiser’s AMC instance, and Amazon is unable to export or access your own signals. Only AMC’s aggregated, anonymous outputs are available for viewing.

Amazon Marketing Cloud API documentation

Amazon Marketing Cloud API

AMC APIs can be used by partners and advertisers to create system interfaces, manage AMC operations programmatically, and create large-scale software solutions.

Amazon Marketing Cloud (AMC) is a cloud-based clean room solution that is safe, secure, and privacy-preserving. It allows advertisers and partners to create custom audiences that are prepared for campaign deployment, easily perform analytics across pseudonymized signals to address top business priorities, and structure custom queries to explore unique measurement questions. With AMC, you may generate reports pertaining to event-level inputs for Amazon advertising, including clicks and impressions from sponsored ad campaigns and Amazon DSP advertising, as well as purchase events from Amazon stores. You can use APIs to develop tools and apps at scale, automate operations, and create integrations with the help of the instructions in the following sections.

Important characteristics

Along with APIs for other Amazon advertisements solutions like sponsored advertisements and Amazon DSP, advertisers and partners may now use Amazon Marketing Cloud APIs from the Amazon Ads advanced tools centre. Similar to other Amazon Ads APIs, the industry-standard OAuth 2.0 authorisation mechanism is followed by these new AMC APIs, and access to AMC services is obtained using a standard base URL.

Currently supported functionalities of the new AMC APIs are advertising audience management, reporting, and signal management.

Further improved security, usability, and performance are provided by the conversion of the AMC APIs to the Amazon Ads API, making it simple for developers to use, manage, and create using these APIs. In particular,

Developers can now utilise client applications managed by Login with Amazon to access the same authorisation and authentication process as the rest of the Amazon Ads solution APIs. This expedites and simplifies the process of configuring and gaining access to pertinent AMC instances and accounts.

Currently, one AMC instance can be accessed simultaneously by numerous users and partner organisations. More scalable AMC usage and operations are made possible by this, which is notably advantageous for partners managing numerous AMC instances among advertisers.

AMC APIs are now available to developers in functional category groups, with endpoint names comprising of the base URL, API path, and resources, as per standard endpoint naming rules. This lowers the possibility of human mistake during execution and makes it easier for developers to understand and identify the APIs to use.

What advantages does AMC offer to advertisers?

Advertisers may construct unique audiences prepared for campaign activations, obtain additional actionable data, and more precisely address measurement problems with AMC. Typical use cases that AMC can assist you with include:

Assemble more comprehensive data for a specific campaign.

Showcase the shopping experience of customers in terms of timing, frequency, and media exposure.

Recognise the overall effects of the media mix and identify the incremental effects of a specific media usage.

Analyse the impact of Amazon media on sales through advertising D2C channels and different types of Amazon stores.

To identify your ideal audience segments, look for correlations between audience attributes and engagement.

Give points for different consumer touchpoints along the conversion route.

Create customised audiences for direct activation via Amazon DSP by leveraging conversion signals and ad interaction from various sources and channels.

To access more in-depth and comprehensive information, subscribe to Paid Features (beta), which is powered by Amazon Ads and other third-party partners.

Where can I get AMC?

North America: Canada, Mexico, and the United States Brazil in South America Europe: Sweden, Turkey, Netherlands, Spain, France, Italy, and United Kingdom Middle East: United Arab Emirates, Saudi Arabia Asia-Pacific: Japan, Australia, and India

Rate Limits

To guarantee that every client can utilise AMC efficiently, AMC imposes API rate limitations. The most calls a client may make to each platform endpoint in a given amount of time is known as an API rate limit. Your app can get a 429 error response if it sends out a lot of API calls quickly. The restrictions could be altered. AMC also imposes restrictions that result in a 400 status code at the workflow execution level. Workflow executions can be queued up to 100 times at the instance level. At the account level, there is a 50 concurrent workflow execution limit, while at the instance level, there is a 5 concurrent workflow execution limit.

Amazon Marketing Cloud Certification

In addition to validating AMC knowledge through an assessment, our free AMC Certification teaches advertisers with SQL experience how to analyse marketing efforts across channels and create insights.

Advertisers can conduct analytics across pseudonymized signals, including Amazon Ads event tables and their own inputs, using Amazon Marketing Cloud (AMC), a safe cloud-based clean room solution. The Amazon Marketing Cloud Certification attests to a person’s competence with the AMC user interface and their capacity to use event tables to create advanced performance reports and compose queries.

Note that only analytics professionals who are proficient in writing SQL-based queries were intended for this role-based certification. It is advised to have some prior SQL expertise. You can take this optional 15-question assessment to see how knowledgeable you are with SQL if you’re not sure.

Practice Exam for Certification Requirements

The purpose of this practice test, which consists of 12 questions covering topics connected to the Amazon Marketing Cloud Certification, is to assist you in determining your level of preparation for the real exam. It is not necessary to finish this practice exam in order to take the Certification exam.

Expand and create with an Amazon Marketing Cloud-focused partner

The global network of technology partners and organisations that provide a range of services at various pricing points is known as Amazon Ads partners. In order to maximise your advertising investment and save time, partners can assist you with the start, management, and optimisation of your advertising campaigns.

Organisations

Agency partners advise media execution and advertising strategy based on AMC insights and provide expert services on query building and bespoke analytics in AMC.

Software companies

Through native connections with AMC, software vendor partners streamline advertiser first-party activation, develop enhanced use cases, and coordinate marketing operations.

Consultants and integrators of systems

These partners facilitate system interfaces with AMC for connected business operations, prepare first-party signals for onboarding onto AMC and Amazon Ads generally, and offer advice on signal strategy.

Amazon Marketing Cloud clean room

Without exchanging or replicating each other’s underlying data, AWS Clean Rooms facilitates more secure and convenient analysis and collaboration on enterprises’ and their partners’ collective datasets. With AWS Clean Rooms, you can quickly set up a safe space for confidential data and work with any other AWS business to produce original research and development, investment, and ad campaign insights.Image credit to AWS

Use cases

Improve client insights

To create a 360-degree perspective of your customers, combine diverse data from partner datasets and engagement channels.

Enhance advertising and marketing interactions

Work together with partners in marketing and advertising to enhance campaign design, activation, and measurement in order to provide more satisfying and pertinent customer experiences.

Boost measurement and reporting

Analyse private data securely from various business units and corporate divisions to enhance reporting, evaluate risk, and forecast market trends more accurately.

Research and development should be accelerated

Work together to safely expedite the creation of new programs, technologies, and solutions that rely on datasets from various businesses.