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It is an uncontested fact that marketing plays an important role in shaping the viability and sustenance of the business. Like many aspects of the business, marketing practices have also experienced a drastic shift post-industrialization. Now, one is available with many marketing tools and concepts. However, in the plethora of mainstream and traditional marketing strategies, …

Majority of the businesses in today’s world are pandered to middle-age demographics, and for obvious reasons. This demographic is living the prime years of their life and possesses the purchasing power, which makes them a good prospect for all businesses. However, that’s not the case, all the time and for all the businesses. For instance, …

Marketing the right product to the right consumer is always a tricky feat to achieve. It is really common for businesses to receive poor leads on their marketing campaigns because they fail to promote the right thing to the right audience. Now, there exist marketing tools and techniques that can be used to fix this …

For physicians, patients’ history helps them in treating their subject with better healthcare protocols. Similarly, marketing with placing the consumers’ history in connection with their shopping tendencies can help the businesses to effectively reach out to them. Direct mail marketing has been around for almost a century now. The reason why it is still considered …

Direct mail marketing has been around for over a century. However, for many new entrants in the business world, this mode of promotion is relatively unfamiliar particularly in comparison to online means of marketing. How does mailing list work? What is the role of mailing list broker? Many people still don’t know the answer to …

Gone are the days when food ventures operated within a limited scope. Nowadays, food business has transformed into a lucrative industry. Media has played an integral role in this. With the commencement of food channels and the making of celebrity chefs, the food industry has shaped into a really contemporary concept. With all the innovation …

Marketing your business is not just about devising a colorful and creative campaign to reach out to your prospective consumers. Conveying a right offer to a right consumer is an equally important feature of any marketing campaign. Direct mail marketing, which has been in use for decades as an effective promotional tool, takes care of …