#accountbased

Adobe’s ABM Strategy | How We Do Account-Based Marketing at Scale

I love account-based marketing (ABM).

I’ve been running ABM teams for some time and find it incredibly satisfying. To me, it is almost like a play. There is a good amount of preparation and planning with many individuals and teams that manage to pull off a unified campaign, and – when done right – the results are incredible.

Like most companies, our team at Adobe executes ABM campaigns to larger…

Marketing professionals are adjusting strategies to reach demanding, high-value accounts in an environment where precision and efficiency make all the difference. Account-based marketing (ABM) has gained significant traction because it focuses sharply on clients that matter most. Teams adopting ABM see rewards like deeper engagement, higher win rates and measurable ROI. The blend of data-driven…

Time and again, account-based marketing (ABM) has proven to be a major generator of ROI. Companies continue to invest in targeted campaigns geared toward high-value accounts as they see their win rates increase and the sizes of those deals grow. These results make sense. ABM gives marketers the power to target select companies or specific roles within said companies. They have the ability to…

The landscape of B2B marketing has evolved dramatically. Static target lists and generic messaging no longer capture the attention of sophisticated buyers who expect personalized experiences at every touchpoint. Today’s enterprise companies face unprecedented complexity—multiple stakeholders, diverse product solutions, global markets, and intricate sales motions demand more than basic marketing…