For me is weird how much engagement the MG pic has… like look at the comments and likes and shared of Max solo post with the new merge it all looks pretty natural bs the qty of likes, comments and shares in the MG pic…
It reminds me at something the gossip pages checked a few days ago of Alexandra “likes” in Australia vogue magazine vs the likes of celebrities like Taylor Swift…
It might be a possibility that MG is buying the likes for that pic?
-🍒
Hi my Lovely Cherry 🍒
So actually, that’s not the only engagement prop being dropped on that account — and it’s not even her who brings engagement, because on her own profile she doesn’t have it at all. I’ll show you below 👇 which 2024 post had the highest engagement so we can compare — you actually gave me the inspiration to make a little compilation later.
Yesssssssssss🤣
Here’s the thing, at least in my view: this whole year, and even it started already in 2024 — and this is just a fact — his official Instagram and social channels have been way less personal than before. All that lifestyle and private-life storytelling? Gone. Nothing left on his page, and barely anything on hers, which used to act as the satellite for that narrative.
And people want that stuff. Especially on Instagram, personal storytelling is what drives engagement — there’s no way around it. Even more in a year when you’ve had a baby: the audience expects that kind of content, they crave it.
So it’s not her bringing engagement, it’s the narrative that’s currently missing — the personal side, the emotional connection. He completely closed that tap this year, even though the storyline, in theory, should be stronger than ever because he became a father. But the audience’s emotional need for that content is still there.
And that’s where the brand profile comes in — it fills that missing space. It’s the brand using the old couple narrative as a storytelling device. And there’s a mutual need behind all of this — he needs the narrative to fill the emotional gap, and the brand needs a filler too, because they can’t survive on pure racing content alone. They already have to share that space with his personal account, Red Bull Racing, Formula 1, and basically the entire motorsport world. It’s the brand using the old couple narrative as a storytelling device.
Everything we see there now is throwbacks, archive material — not current content. The only real-time piece we got was the Monza post, and it didn’t perform that well. It was even surpassed by our legendary girl in Baku.🥰🌸🙌🏻
On top of that, they do have an engagement problem. If you look at the follower count versus the average likes, so they need those little boosts, and those always come from personal storytelling — whether it’s ex-teammates, family members, or small “soft drops” that humanize the feed again.
And that’s exactly what we see: they rotate between MG, Jos, Daniel Ricciardo, Fernandone Alonso, whoever fits the moment — all of them serve as narrative props to re-ignite engagement. Because when the main storyline goes quiet, the brand has to recycle the old emotional assets to keep people watching.
If I had to guess, the admin’s secret dream would be to have Sabrina Carpenter handing him the pole position trophy in Austin — 100% engagement achieved. Or, you know, a certain Charles as a teammate — and then the algorithm would just explodes. But since this is a commercial brand, they obviously can’t use a Ferrari driver that way.
And one last cherry postscript: the lowest-performing post of all is always the pure merch promo — the one featuring MG’s cousin modeling the merch. It barely hits 2K likes. I swear, my cousin could do better just walking his dog. With all the gorgeous people out there, why him?! 😭
Honestly, the admin’s best move would be: change the models. Do that, and you’re instantly back in business.
Because at the end of the day, that’s the paradox: the more you hide real life, the more you have to fake it through nostalgia.
Liv 💫
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