For me is weird how much engagement the MG pic has⦠like look at the comments and likes and shared of Max solo post with the new merge it all looks pretty natural bs the qty of likes, comments and shares in the MG picā¦
It reminds me at something the gossip pages checked a few days ago of Alexandra ālikesā in Australia vogue magazine vs the likes of celebrities like Taylor Swiftā¦
It might be a possibility that MG is buying the likes for that pic?
So actually, thatās not the only engagement prop being dropped on that account ā and itās not even her who brings engagement, because on her own profile she doesnāt have it at all. Iāll show you below š which 2024 post had the highest engagement so we can compare ā you actually gave me the inspiration to make a little compilation later.
Hereās the thing, at least in my view: this whole year, and even it started already in 2024 ā and this is just a fact ā his official Instagram and social channels have been way less personal than before. All that lifestyle and private-life storytelling? Gone. Nothing left on his page, and barely anything on hers, which used to act as the satellite for that narrative.
And people want that stuff. Especially on Instagram, personal storytelling is what drives engagement ā thereās no way around it. Even more in a year when youāve had a baby: the audience expects that kind of content, they crave it.
So itās not her bringing engagement, itās the narrative thatās currently missing ā the personal side, the emotional connection. He completely closed that tap this year, even though the storyline, in theory, should be stronger than ever because he became a father. But the audienceās emotional need for that content is still there.
And thatās where the brand profile comes in ā it fills that missing space. Itās the brand using the old couple narrative as a storytelling device. And thereās a mutual need behind all of this ā he needs the narrative to fill the emotional gap, and the brand needs a filler too, because they canāt survive on pure racing content alone. They already have to share that space with his personal account, Red Bull Racing, Formula 1, and basically the entire motorsport world. Itās the brand using the old couple narrative as a storytelling device.
Everything we see there now is throwbacks, archive material ā not current content. The only real-time piece we got was the Monza post, and it didnāt perform that well. It was even surpassed by our legendary girl in Baku.š„°šøšš»
On top of that, they do have an engagement problem. If you look at the follower count versus the average likes, so they need those little boosts, and those always come from personal storytelling ā whether itās ex-teammates, family members, or small āsoft dropsā that humanize the feed again.
And thatās exactly what we see: they rotate between MG, Jos, Daniel Ricciardo, Fernandone Alonso, whoever fits the moment ā all of them serve as narrative props to re-ignite engagement. Because when the main storyline goes quiet, the brand has to recycle the old emotional assets to keep people watching.
If I had to guess, the adminās secret dream would be to have Sabrina Carpenter handing him the pole position trophy in Austin ā 100% engagement achieved. Or, you know, a certain Charles as a teammate ā and then the algorithm would just explodes. But since this is a commercial brand, they obviously canāt use a Ferrari driver that way.
And one last cherry postscript: the lowest-performing post of all is always the pure merch promo ā the one featuring MGās cousin modeling the merch. It barely hits 2K likes. I swear, my cousin could do better just walking his dog. With all the gorgeous people out there, why him?! š
Honestly, the adminās best move would be: change the models. Do that, and youāre instantly back in business.
Because at the end of the day, thatās the paradox: the more you hide real life, the more you have to fake it through nostalgia.
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