This second ad above shows a back door/ peripheral route approach. I find the content in the ad itself is light and engaging. However, nothing really past that. It is not sparking outrage or changing nations impact on birth control or planned pregnancies. 

A recent Omaha billboard was posted over multiple free way over passes. Using common phrases society uses today but put a twist on it. I find that this campaign targets the audience up to phase two. Not completely targeting all people in society who are sexually active. Moreover, by using common societal phases they’re making the assumption that everyone has been exposed to those phases and will get the pun and twist they put to the phases. None the less, the way that the campaigners incorporated warts, and blisters into the text of the ads could make a big impact.

The slut walk is probably the most effective and cost efficient way to depict and create awareness for rape victims and the stigma attached to it. A channel that can be more cost efficient if on a strict budget was the youtube video with the guy in jail.