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Audience, Part three, Research Activity #4, Week Four, PH 402

http://www.adstasher.com/2015/07/new-std-campaign-in-omaha-will-make.html

A recent Omaha billboard was posted over multiple free way over passes. Using common phrases society uses today but put a twist on it. I find that this campaign targets the audience up to phase two. Not completely targeting all people in society who are sexually active. Moreover, by using common societal phases they’re making the assumption that everyone has been exposed to those phases and will get the pun and twist they put to the phases. None the less, the way that the campaigners incorporated warts, and blisters into the text of the ads could make a big impact.

#@globalcommunicationproject #@PH402 #@channelsassignment #@partthree #@researchactivityfour #@audience

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Audience, Part Two, Research Activity #2, Week Four, PH 402

I believe they target all three segments. The creators behind this campaign talks about how if you want to be “Fabulous” and look young, stop smoking. They campaign about creating a better society and culture for the LGBT community.

They arrived at these segments by probably talking to the LGBT community, questioning the things that they do on a daily basis and what they’re interested in. They created a link for LGBT emojis. If you ask anyone with a mobile device. They use emojis. Who wouldn’t want a personalized emoji in something they identify with. Making this move on the campaign must of really got viewers and the target audiences attention because it got mine and I don’t identify with that culture/community.

In my opinion, they hit this campaign right on target. The campaigners give the target audience reasons why to stop, they gave personal stories on stopping, and they gave points on how to become tobacco free. They creating a visually appealing website and channels on tumbler. They attract their audience by giving them what they want to hear and see. Also, by putting up events this will bring the community together and get people talking about why they should be tobacco free. Having events at clubs and pride festivals is right on target with the audience the campaigners are trying to get through to. Especially when they might be taking part in the action of smoking cigarettes at these events. So, they can literally nip the habit in the bud, no pun intended!

#@globalcommunicationproject #@parttwo #@channelsassignment #@PH402

Audience, Part One, Research Activity #1, Week Four, PH 402

After examining multiple lead the break tweets. I believe the people behind this campaign did only the first segment. I do not believe it was effective. I being a “target population”, never knew that #leadthebreak was a thing. Meaning they were probably not as successful as getting it out to other people my age or in technical terms the target population. Using social media is a great way to get the message across. Especially to the target audience who are college students. However, I did not see the creators of this campaign branching into phase two or three.

#@globalcommunicationproject #@PH402 #@channelsassignment #@partone

Channels, Part One, Research Activity #1, PH402

Billboard number one:

This should be placed off of a freeway near a buick dealership. This will make people think about the car and a couple exits down there will pop up an actual dealership. Priming the buyer.

Billboard number two:

This should be placed on a freeway billboard maybe a couple exits off of a neighboring airport. This would provoke people to be scared and take it serious and try for a change.

#@globalcommunicationproject #@researchactivityone #@partone #@PH402 #@channelsassignment