#6imag001

Since printing the archive imagery I found from Fiorucci onto Polaroid a couple of weeks ago (can be seen in 'Work Review’ uploaded Dec 17th), I have found the original use for the graphics and images. 

In ‘Polaroid’ a Rizzoli published book accompanying the relaunch of the brand in 2017, Marc Jacobs writes ‘Fiorucci made better posters than any fashion company ever did. The posters sold the jeans for sure, but the posters were the product, too.’ The last line of this has made me want to print my own large posters of images I shoot that represent the brand, and give them out for free at the exhibition. This is similar to that of Chen Wei’s work previously mentioned, plus it will give further exposure for myself as a photographer and Fiorucci as a brand. 

I have checked online and currently have a quote of £24 for 200 prints at size A3. This is pretty reasonable, and uses recycled silk paper. If I do 2 or 3 designs, I could try to get a budget from Fiorucci themselves, or fund the printing myself.

This was one of the imags that inspired a couple of my Polaroids taken for my Pilot Project, as it oozes liberation and embraces the female nude form. The image is raw, edgy and graphic, with Versace in a bold red heart stamped onto McMenamy’s skin. I chose to reference the image just as a nod to Teller but also because it seems like a completely stripped homage to the brand Versace. Original image is obviously not censored, however due to Tumblr restrictions, to include I have had to censor. 

Chinese photographer Chen Wei stages scenes of raves and dance floors, filled with colourful fog, rays of harsh light yet models are instructed to seem bored and uninterested. I chose to highlight this photographers work, as the work is based around an element of nightlife and partying, yet the installation I saw in London in 2019 was immersive, filled with interesting lights and offered viewers a free print to take home from to remember the exhibition.

Location is an odd one for my project, as the installation will obviously be in the exhibition, however for shooting I want to take the final images in the installation. This means either:

1) Setting up the installation somewhere like a studio, shooting, then rebuilding the installation at the exhibition or

2) Building the installation for the first time at the exhibition and then shooting on one of our set up days