#3dbillboard

The Cross Shinjuku Vision, located right opposite the east exit of Shinjuku Station in Tokyo, is a cutting-edge billboard known for its incredible 4K visuals and built-in speakers. This high-tech screen features a charming 3D cat that seems to move and come to life, thanks to advanced naked-eye 3D technology developed by MicroAd Digital.

What Time Is the Shinjuku Cat Screen?

The Shinjuku cat billboard runs regularly throughout the day, catching the attention of thousands of passersby with its vibrant and lifelike display. Check local schedules for exact timings.

Where Is the Shinjuku Cat Billboard in Tokyo?

You can find this famous 3D cat billboard at the Cross Shinjuku Vision, just opposite the east exit of Shinjuku Station — one of Tokyo’s busiest transport hubs.

How Does the 3D Cat Billboard Shinjuku Work?

This billboard uses naked-eye 3D technology, which allows viewers to experience three-dimensional images without special glasses. The cat appears to stand, lie down, and perform other movements, making it a captivating sight.

Working Principles of Naked-eye 3D Effect

The naked-eye 3D effect relies on layered images and precise light control to create depth and realistic visuals that change as you move around the screen.

What Are the Process of Creating 3D Contents?

Creating these 3D animations involves complex digital modeling, rendering, and careful programming to ensure smooth and believable movements on the LED screen.

7 Famous LED Billboards about Animals

The Shinjuku cat is part of a growing trend of animal-themed LED billboards around the world, each using 3D technology to bring animals to life in public spaces.

3D LED Screen Solutions

These eye-catching displays use advanced LED screen solutions that combine high resolution, brightness, and 3D technology for immersive experiences.

FAQs

Can I see the cat anytime? Usually, the display runs during peak hours.

Do I need special glasses? No, the 3D effect is visible without glasses.

Is it only a cat? While the cat is the star here, other animal-themed billboards are also popular worldwide.

Conclusion

Creating 3D anamorphic billboard videos is a powerful way to grab attention in public spaces. Here’s a simple guide to producing these eye-catching effects using Blender.

Preparation

Determine the size and height of the screen.

Identify the ideal viewing position.

Set the camera’s focal length and angle based on the viewer’s position.

Step 1: Model the Screen

Create a 3D model of the curved screen in Blender.

Separate the screen surface into a dedicated object.

Step 2: Set Up 3D Content

Import 3D models into the scene.

Apply appropriate lighting and materials.

Add animations to the content as needed.

Step 3: Project to the Screen

Use the UV Project Modifier to project the camera view onto the screen surface.

Adjust the projection to match the screen’s angle and shape.

Step 4: Adjust Materials and Edges

Set up the screen material to simulate a real LED display.

Add border loops around the screen to avoid image distortion.

Step 5: Render Test Frames

Render a few still images to test alignment and perspective.

Step 6: Create the Final Video

Make sure the camera is aligned with the intended viewer position.

Render the full video sequence using the UV-projected content.

Export the result as an MP4 video.

3D billboards have taken outdoor advertising to a whole new level in 2025. These displays combine creative design, advanced LED technology, and naked-eye 3D effects to stop people in their tracks—literally.

From busy city centers to shopping districts, brands across the world are using 3D billboards to tell visual stories that jump out of the screen. They’re bold, immersive, and impossible to ignore.

In this post, we’ve gathered 41 of the most eye-catching 3D billboard campaigns that show how far visual marketing has come. Whether it’s a giant cat, exploding sneakers, or a surreal ocean wave, each display proves that the future of advertising is not just digital—it’s dimensional.

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