I’m entertaining the idea of buying a new laptop, and given that I’ve been using a Mac for the past ten years, I checked out the new 15-inch MacBook Pro on the Apple website.
Now let’s take a second to acknowledge that I’m doing alright. Like, I live by myself without roommates alright. Like, dinner every night in Bangsar alright. I travel to Europe once a year over summer for holiday alright.
Let’s acknowledge that most people in the world aren’t me alright.
And let’s also acknowledge the fear of God that was set in my heart when I saw the price tag on those MacBook Pros.
Who, exactly, is the MacBook Pro made for?
I met a coaches’ coach last night, and she was telling me how one of the things she teaches her clients to do, is to diversify. Because one-on-one coaching is so difficult to scale, given that we all only have 24 hours in a day, she encourage her clients to have group coaching sessions. To create online courses. Write books. Get invited to give talks. And then when one or more of those things is set in place, to charge a premium on the one-on-one sessions.
“And it’s okay if people can’t afford it,” she said. “They can take your online course or buy your book instead. You’ll have something for everyone.”
I’m thinking how at the moment, I can’t afford the new MacBook Pro, and without embarking on significant financial acrobatics, can’t afford the new iPhone XR either. I’m thinking how at the moment, my financial situation is in better shape than most people in the world. And of course I’m thinking how despite all that, right now Apple is one of the most valuable companies in the world.