The MyTab website, founded by Heddi Cundle, allows its visitors to create a trip or contribute to a friend/ family member's trip. Creating a trip allows a user to select a travel destination, send a "shoutout" to social media outlets, set individual or group reminders, save funds using PayPal, and wait for contributions to come in. Contributing to someone's trip is relatively straightforward. A user simply has to find a profile and send funds securely through the site.

"Cundle says she’s proudest of the fact that she has no competitors doing exactly what she’s trying to do: solve the problem of expensive travel while also making gift cards a more meaningful, personal experience" according to Fox Business.