JOHN:Â It's a business concerning records, films, and electronics. And as a sideline, whatever it's called... manufacturing, or whatever. But we want to set up a system whereby people who just want to make a film about (pause) anything, don't have to go on their knees in somebody's office. Probably yours.
PAUL:Â We really want to help people, but without doing it like a charity or seeming like ordinary patrons of the arts. We're in the happy position of not really needing any more money. So for the first time, the bosses aren't in it for profit. If you come and see me and say 'I've had such and such a dream,' I'll say 'Here's so much money. Go away and do it.' We've already bought all our dreams. So now we want to share that possibility with others.
[From Apple Press Conference at the Americana Hotel, New York, 14th May, 1968, Source: Beatle Interviews x]
Contact sheet of photos of John and Paul at the press conference to promote and announce the formation of Apple Corps Ltd in New York on the 14th May, 1968.Â