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The stereotypes of Millennials being on their phone 24/7 can now be broken. New Study by Nielsen Holdings on Social Media, came out that Generation X is  more addicted to social media than Millennials.

Adults  from 35 to 49 were found to spend an average of 6 hours 58 minutes a week on social media networks, compared with 6 hours 19 minutes for the millennials.

A 29-page report was released on January 17, it was based on data from 9,000 smartphone users and 1,300 tablet users across the country from July through September.

The report  found 97 percent  of people 18 to 34, and 94 percent of people 35 to 49, had access to smartphones. And 77 percent of those 50 and older had smartphones.

Neilsen Holdings  also analyzed which social networks were most popular on smartphones. They  found that Facebook still dominated on mobile, with about 170 million  users in September. It was followed by Instagram, with 91 million  users; Twitter, with 82  million users; and Pinterest, with 69 million users.

Sean Casey, the president of Nielsen’s social division, said the findings has surprised him because “the going thought is that social is vastly owned by the younger generation.”

The article that I read about, was how business are targeting all social media users. Businesses should be aware that not all countries use the same social media platforms. China for instence uses completely different social media platforms. If you wanted to friend someone from China, you will find that you can’t do this, because they use other social media platforms like QQ, Qzone, Wechat, RenRen, Momo and other popular social media platforms. As of 2015 china has blocked 3,000 websites from its mainland (excluding Hong Kong) due to a wide variety of laws and administrative regulations. So you won’t find anyone using Facebook, Instagram, Twitter and more.

The article goes on explaining how Chinese internet users use social media. Research shows US social media users like to connect with family and friends, and share videos and photos, and enjoy the platform as a means of entertainment. While Chinese people use it to connect with family and friends also but also use it to communicate with colleagues, follow news and interesting content, and learn and share knowledge. It seems China uses social media more as a form of knowledge rather than entertainment in the US. Knowing the main purpose of why people use social media can help a business target a specific audience more effectivly. This can prove usefull for a company  trying to communicate with it’s specific target auidence.

What I found was that of the 721,434,547 internet users in china 92.8 of them use some sort of social media platform. Of this: 31 % of users are company employees, 15.7 % are self-employed, and 13.7 % are professional workers. There is a large target market that businesses can find desirable for their company.