Social media network Tumblr is permanently banning adult content, following an incident in mid-November where the discovery of child porn prompted Apple to remove the platform from its App Store. According to the Verge, as of December 17th, Tumblr users will be strictly prohibited from posting explicit sexual content and nudity, including pornographic photos, videos and GIFs; there are a few exceptions, like nude classical statues, illustrations that do not depict sexual acts, and erotic text. The new policy is a drastic change from Tumblr’s historically hands-off approach to regulating content. According to the Verge, after Tumblr was officially acquired by Verizon’s Oath subsidiary in mid-June 2017, the company became more aggressive about removing content and began considering more restrictions on content. In February, the company made “Safe Mode” the default for all users, effectively shielding adult content creators from the rest of the platform unless users manually changed their settings. This past August, Tumblr announced new community guidelines that banned revenge porn, hate speech, and posts that glorified gun violence. Last month, a “routine audit” of Tumblr’s posts uncovered content that was absent from a database of child sexual abuse material used to filter that type of explicit material from the site, allowing it to slip through the cracks. Though the offending content was taken down immediately, the incident — and the platform’s removal from Apple’s App Store — hastened the company’s desire to give Tumblr a scrubdown. For now, Tumblr’s algorithms will be flagging existing posts featuring adult content, setting it to private so it can no longer be shared, and alerting users that the posts will be deleted after December 17. That gives users time to appeal if they believe their post has been
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