MODESTSISTERZ

In the last few years, a growing consciousness among fashion consumers has been observed concerning the negative impacts of their fashion choices on the planet and its people. Even many brands are also taking initiatives in reducing the carbon footprints caused by fast fashion. A total number of 56 signatory companies representing around 250 brands have signed the G7 Fashion Pact - a fashion coalition formed to reduce global warming and other negative environmental impacts of the fashion industry. The fashion industry is hopeful that with growing awareness, the practice of fast fashion will slow down and consumers will make more sustainable fashion choices.In this sustainable fashion article, we are going to share a few upcoming sustainable fashion trends that you can keep an eye out for in 2020.

Products derived from algae

To date, the common knowledge we have of algae is that they comprise various types of aquatic plants including seaweeds. However, fashion brands are using these plants to produce eco-friendly textures. They can be grown to produce the volume of textiles required for garments manufacturing. Therefore, if fashion brands are serious in reducing fashion waste, then they must rely on these materials to produce textiles. On a positive note, many footwear brands have already started using algae to produce foams and other materials for footwear. Consult personal styling London to make more sustainable fashion choices.

Use of pineapple leaves as an emerging trend 

Clothes made from fibers of pineapple leaves were not unheard of. Even before the cheap cotton was a hit, pineapple silk was considered as a symbol of prosperity in Brazil, Hawaii, and the Philippines. As consumers are becoming more aware of sustainable fashion, various brands are also using pineapple fibers in manufacturing various fashion products. Considering, otherwise, these natural resources would have gone to waste it is indeed a great sustainable fashion choice. When pineapple fibers are processed they form a textile mimicking the features of animal leather. Hence, they are expected to be used more in the manufacturing of shoes, bags, wallets, etc. A style consultant London can guide you on more such sustainable fashion trends that will make you appear stylish without compromising on sustainability.

Koba and Kelp faux fur

Koba is produced from corn byproduct, and currently, few selected brands are using this material to manufacturing faux fur coats. Since it's a sustainable fashion practice, we expect this trend to become more popular with time. Koba is more environmentally friendly than other plastic materials such as polyester and nylon.

Apart from Koba, another eco-friendly material is kelp, used to manufacture coats. They are brown algae seaweeds and are known for their faster growth rate and absorption of carbon dioxide. Few brands have already started using Koba and kelp fibers to manufacturing garments.  

Nature-inspired colors

A large section of the world population has joined in marches and protests to protect our planet and people. As a result, keen interest has in noticed in choosing fashion products in deeper shades of blue and aqua that represents our oceans and water bodies. Many fashion experts believe that nature-inspired colors are going to rule the fashion industry in the future.

Increase use of organic resources 

In comparison to conventional cotton, organic cotton is becoming a popular eco-friendly choice for manufacturing garments owing to its lack of heavy use of chemicals. Besides, they require around ninety-one percent of less water than regular cotton. Along with embracing organic cotton, brands are also using materials such as bamboo and hemp to manufacture various fashion products. Your style consultant can guide you on more such sustainable fashion ideas.

Doing more with less 

Practicing sustainable fashion is not only about choosing products made of eco-friendly resources but also about the way you practice outfit styling. Instead of filling your wardrobe that you hardly wear any more (reasons can be various), you should invest in quality, timeless, and versatile pieces that you can style in various ways. This has led to the concept of a sustainable wardrobe.

Fashion consumers are now encouraged for a wardrobe makeover to make it more sustainable. Along with that, concepts such as reselling of clothes or clothing rentals are also becoming popular. For instance, if you have bought an outfit piece that you have worn one or two times and do not wish to wear it, you can sell them at thrift stores. A large number of consumers will prefer wearing second-hand outfits (still in a better condition) as they are a good bargain. Similarly, rather than buying new outfits, you can rent clothes for special occasions. These concepts align with sustainable fashion and are expected to grow more popular. Consult your sustainable wardrobe manager to learn about more such tips on making your wardrobe sustainable.