Itβs all about Sexβ¦ New Brands pop up here and there and only some of them make it to get the right attention. But the simple explanation βSex sellsβ¦β is wrong in this case. It is more about the intelligent use of the word Sex. Sex Skateboards from UK. We had a chat with Founder Louis Slater. Hey Louis, we have been following Sex Skateboards for a few months now. We like it! As we understand things, you are making some strong moves with Sex. Where did the idea come from to create a skateboard brand called Sex? Tell me a bit about you and how it started. I was fucking about in me warehouse one day and had some old t-shirts laying around so I spray painted the sex logo on them, not even thinking about a brand or anything. I posted it on Instagram then it turned into a company after that. I didnβt set out to start a brand, it just happened. What about the name? Itβs bold, and we love the different edge the aesthetic brings to skating, which can sometimes be oddly hyper-macho.Yeah the word sex is great. Life begins with sex and ends with death. Lets talk about your Art, we can see you do a lot of paintings on canvas and magazines, tell us more about it? Yeah I have painted for a long time, I love it, its what I do. Sex is based on art, art is everything. Kunst rules! The range is a lot broader than the average Skate brandβs product drop β where did the ambition come from to go beyond hoodies and tees? I look at all the big brands like Moschino, Gucci βnβ shit, so I guess thatβs my ambition to strive towards. Do you do all the designs yourself, or with a tight team? I do the artwork, I sketch the ideas down on paper, then I have a team of OGβs that make it into reality, I donβt fuck about on Photoshop and shit so the new gear is a combined effort of a few heads. Any pieces in particular that really stands out for you? Yeah I really like the Instagram t-shirts cuz thereβre real people in the original gear and now they are on the tees, thatβs cool. What about your 9β deck, with the more angular nose and tail where do you have them made? We have a selection of sizes in it; I print the boards myself in Sheffield. I like to customize & amp; hand paint some of them as well so its like a piece of art. Anyway whatβs your skating like? I skate yeah Where are you guys based? And any favorite spots I'm based in Sheffield, we donβt really have an office, I work out of my studio, and we all work remotely. I donβt have a favorite spot now, just a car park with some curbs and shit will do me. Do you have any collaborations coming up, we can see from your Instagram that you have large following of ladies, I see you make womenβs panties? Yeah chicks like it! We have developed a new underwear collection especially for them and we have been working on few bits and pieces with some companies we likeβ¦ I canβt talk about all the shit we are up to going forward into next year, just check the insta for announcements. Whatβs next for Sex? Going global? We already are, weβre only working with a very select number of stores around the world and our own website of course. I like seeing people in Sex gear in countries Iβve never been to. We also have plans to open a few pop up shops here and there in 2017. Thanks Louis, we are looking forward to seeing more of Sex Skateboards in the near future. Bless ya! Louis Slater founder of SEX SKATEBOARDS www.sexskateboards.com @sexskateboards
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