Contemporary Art

𝐀𝐫𝐭𝐢𝐬𝐭𝐬 𝐚𝐫𝐞 𝐛𝐞𝐢𝐧𝐠 𝐦𝐢𝐬𝐥𝐞𝐝 𝐚𝐛𝐨𝐮𝐭 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐚𝐫𝐭 𝐨𝐧𝐥𝐢𝐧𝐞.

Post more. Price lower. Stay consistent. And the sales will come. But that’s not the reality. It's often high visibility, low sales and low prices. Something doesn’t add up.

I’ve broken down what’s really happening behind online art pricing—and why the system behaves very differently from what artists are being told.

I write about the parts of the art market most artists never get shown.

𝐌𝐨𝐬𝐭 𝐚𝐫𝐭𝐢𝐬𝐭𝐬 𝐭𝐡𝐢𝐧𝐤 𝐠𝐚𝐥𝐥𝐞𝐫𝐲 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐢𝐬 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐰𝐨𝐫𝐤. - 𝐈𝐭 𝐢𝐬𝐧’𝐭. After 30 years inside the system, I can tell you the number on the wall is rarely driven by the object alone. Sometimes the work is not even the main factor. Two artists can make similar work and end up with completely different prices. The gap usually has little to do with what most artists assume. If you want to understand what actually shapes gallery pricing, I write about the parts of the art market most artists never get shown. You can subscribe for free to get deeper insights drawn from 30 years inside the gallery system, where pricing, positioning, and careers are really decided.