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But tonight, as the can clattered against the wall, something switched. He felt a shock from his controller and the game suddenly paused. Then he heard a voice on his headset saying "Just lie back and relax"

He felt his muscles relax and then start to swell with muscle. He leaned back on the couch and lifted up his arms. There was a masculine, sweaty stench that poured from his armpits and chest. There was a presence in the room, a sort of beast-like energy prowling around that would say things like, "Good, good ... a good stinky orc, the boys will love staying with you."

He plugged in his phone charger and decided to take a quick nap. After a few minutes of sleep, he woke up in a sweat. The room was sweltering so he went to open the windows, but they were locked. He adjusted the thermostat and heard the AC kick on. He peeled off his sweaty t-shirt and decided he should take a shower to relax. Maybe he could finish his nap afterwards.

After he showered, he noticed he looked a little scruffy, his stubble was coming in after a few days of travel. He decided he'd wait until he got home to shave and clean up. Easier to do that at home than in a cheap hotel room.

He plopped back onto the bed. It was still hot in his hotel room, so he decided to just lay there with only his towel. His dreams were restless. In one of them, he was working in a 19th century factory swinging a hammer like an old-fashioned blacksmith. In a second dream, he was in some fantasy world boxing against a half-orc. Mike had always been a bit nerdy, especially reading a lot of fantasy, but he hadn't taken on these roles in his dreams before.

When he woke up this time, he felt sore and sweaty again. His whole upper body seemed to glisten with sweat and in the hotel mirror it looked like his hair was thicker. His beard was definitely thicker as well.

"What the fuck is happening to me?" he thought. He rubbed his shoulders, which were sore and seemed more muscular. As he sat on the edge of the bed, he noticed something wedged between the mattress and headboard. He reached in and pulled out a mesh jockstrap and pair of socks. He recoiled in horror when he realized they were warm and sweaty.

"This place is disgusting! I've gotta get out of here," he thought. He reached for his phone and realized his arms were hairier and more muscular. As soon as he unlocked his screen, he felt a snap and realized he was somehow wearing the jockstrap and socks.

On his phone screen was a photo that he must have taken earlier, but didn't remember. It was him, but much hairier, sweaty, muscular and wearing this jockstrap. He dropped the phone on the bed and felt his shoulders broaden, his traps explode and his chest thicken with hair. His beard grew in and he felt himself relaxing into this new body. When the phone dinged with a notification, he had no recollection of the changes.

He read the notification that his flight was on schedule.

When they got there, it seemed like a typical steak house / strip club with near nude women serving drinks and dancing, but also a handful of shirtless muscular men. The waitress handed them the menus and said, "Order whatever you want, boys." Kory ordered the strip steak and they all had fun tipping the waitresses and dancers as they finished their meals.

As Kory got up to use the bathroom, the waitress came by and asked, "Which one of you is paying tonight?" His friends thought it would be funny to prank Kory and said he was paying everything. Kory was washing his hands when he felt something tense up in his back.

"Geez, I must have pulled a muscle," he thought to himself. Then he felt his shoulders and chest tense up, then his abs and legs. "What the fuck is happening!" He looked in the mirror and saw his shirt straining against his muscular body. After a few seconds, his shirt vanished, then his pants, leaving him naked except for a cowboy hat, boots and tiny white jockstrap.

He walked out of the bathroom into the club and tried to find his friends. Drunk guests started waving him over or trying to tip him with dollar bills. He found his friends' table and said, "What did you guys do!?"

The waitress laughed and said, "You ordered the strip steak, right? Well, this is part of the meal." Suddenly, he started flexing and dancing, showing off his meaty body as his friends all cheered him on and laughed.

"Your welcome back anytime, cowboy," said the waitress as he continued to dance. "But first, you better get to work to pay off your tab."

"Shut up, man" said Ben. "Don't call me twinkie, alright..."

"Oh, yeah? Why's that," said his friend.

"Because I'm not some gay twink, ok?" replied Ben. His friend laughed, "Whatever you say ... Twinkie Ben ..." and continued laughing.

That night, Ben decided to make a change. He started scrolling the internet looking for videos about how to become stronger, more dominant, and more masculine. He wanted to make his friends shut up and respect him more.

He started listening to a file and soon found himself tuning out everything except the smooth, relaxing voice.

The voice started getting more intense. "Now, imagine the perfect male body. Imagine the muscles. The pecs. The biceps. The strong back and shoulders. You desire this body. You want this body. You want to be this man."

He felt something stir in him. The voice continued.

"You want to be admired by this man. You want his respect. You want to feel his strength. You want to touch him."

At this point, Ben starting thinking, "This file is a little gay..." He started to reach for his phone but the file suddenly got louder. It was as if it heard Ben's thoughts.

"Admiring another man's body is masculine. Gay men are masculine. Being masculine is gay.'

Ben felt his jaw slacken a little and he caught himself half-mumbling the words back.

"A man cares more about another man's masculinity than women do. If you are strong, if you are confident, if you are masculine, men will notice more. Masculine men know what they want and another man satisfies that desire. Gay is masculine. Masculine is gay."

When the file ended, Ben woke up and realized he was standing in the gas station bathroom. He had someone taken off his clothes and was wearing a jock strap. He flexed a little and his body seemed to pump up with muscle. He still retained his redneck country disposition, but with the body of a gay jock himbo. He got a little hard looking at himself and thinking about showing off this new body to his friends.

"What if they still call me Twinkie Ben," he thought to himself. A voice answered deep inside of him, "Then you show your dominance. You make them submit. You pound their ass."

"Are you done with those?"

The man scoffed when he saw Collin's scrawny skinny fat body.

"Yeah, little man."

"Thanks," he said. Collin smiled wickedly as he pick up the dumbbells and sat down at the next bench. He easily lifted the weights and watched the other man's jaw drop as he cranked out his set.

Suddenly, the man's shock turned to horror as he watched his biceps shrink, then chest and back, and finally his legs.

"What did you do to me!" he shouted as Collin's body grew and absorbed the other man's strength.

"I asked if you were done with those," Collin said as he flexed his new biceps confidently. "So, I took them from you."

"Dude, I meant the dumbbells, not my muscles," said the man angrily.

"Oh, I guess I should have been clearer," said Collin with a smirk. "I bet you want your muscles back then?"

"Yeah, what do you think! I've trained hard for years!"

"I'll give them back on one condition. Don't ever disrespect someone that's not as big as you, alright? No more "little guy," "small guy" talk or I'll punish you again, got it?"

"Yes, sir," said the man.

Collin set down the weights and snapped his fingers. In a second, he had vanished and the man's muscles returned to him. He scratched his head, not sure if he had just hallucinated the whole thing or not.

A young, much smaller guy, came over looking for a spot to work out.

"Here you go, my dude," he said as he wiped down his bench. "Got a spot for you right here."

"It will help us relax and focus," she said. "Yeah, sure ... I feel so relaxed right now!" said Kyle as he wiped sweat from his face with an equally soaked t-shirt. He clearly was out of shape for this kind of work and it reminded him that he had put off working out or eating healthy for many years. After a few days of hard work, the garden started to take shape with paths, stones, and shrubs.

His body ached from the heavy labor as he raked the stones level and that night he slept better than he had in years.

In the morning, a new thought consumed him. He went online and ordered some equipment for the garden: kettle bells, free weights, a pullup up.

"What are you doing," said his wife. "You spent thousands of dollars on that garden and made me do all the work. Now, I'm going to add something to the backyard that I really want."

When the equipment arrived, Kyle installed and every day he committed to do his workout routine, calisthenics, weight training and then raking the gravel and making tea. It brought him deep relaxation and strength each morning. Within a month, it was a habit and after a full year of dedication to his body and this garden, the results were undeniable.

As he finished up a few more reps, his wife looked on from the kitchen as Kyle took off his shirt and exposed his massive body to the morning sunshine.

"Best investment ever."

"This is Double-D calling for Big Hank, do you read me? Big Hank, you out there?"

Hank gripped the steering wheel and tried to resist the urge to answer. "Not again ... I don't have time for this," he thought to himself.

"Big Hank, I know you're out there. Time to check in on you, ya big boy. Next stop. Over."

Hank felt his grip tighten and his mind start to drift off. He blinked slowly a few times and tried to fight it.

"That's it, big fella. Easy does it. Bring it in."

Just before Hank blacked out, he remembered turning off the highway onto the exit of a remote truck stop.

He woke up a few minutes later and felt his whole body shiver. He was naked, except for a jock strap, and on his knees in the changing room of a truck stop. His pants pulled down to his ankles. He felt a pair of rough hands stroke his back, "It's been too long Big Hank. You've get Double-D waiting haven't you."

"Don't look up!"

Without thinking Zack looked up at the ceiling and was instantly blinded by a bright flash. He felt his whole body go completely stiff. He heard what sounded like a panel open on the tile wall next to him and heard several pairs of footsteps. His eyes continued to remain fixated on the bright lights of the ceiling, but he heard someone roll away his luggage and then felt hands moving his arms as they stripped off his clothes.

Next, he felt something like warm sticky clay being smeared all over his body. A man started stretching and flexing Zack's body and shocking him with a taser. Two guys started talking to each, almost like their were surgeons or sculptors.

"More shoulder?" "Yes," and Zack felt them pat down and shock his shoulders. "More chest?" "Yes, but hairier" and one of them held up some kind of lamp that seemed to make hair grow. "Beard?" "Absolutely, oh, he's a such a cutie!" He felt hands smear something on his jaw and face and then the burning light turned it into a scratchy thick beard. They added a few more finishing touches and then said to him, "Lights out in 5 seconds and then please follow us..."

The light flashed five times and then he felt his new body slowly start to move as they led him through a tunnel in the wall. For whatever reason, Zack couldn't resist. All he could do was walk calmly forward and obey instructions.

He was guided to a small plane in some remote hangar of the airport. Once inside, he saw that most of the seats were occupied by other shirtless men, each one muscular and sculpted.

Over the PA he heard a voice, "Good afternoon, boys. This is your pilot speaking. We are waiting for a handful more passengers and then we'll be off to your final destination. For now, please keep your eyes on the screen in front of your for your training video."

As Mike continued his set, all he kept seeing was this random guy's ass. He tried not to stare, but the man was extremely fit and attractive. The kind of guy that Mike fantasized about being, or being with.

The man must have caught Mike staring because he smiled a little and seemed to reach deeper and flex a bit to show off.

Mike tried to focus on his workout but when he looked up again, the man's ass was there again, this time exposed in a tight jock strap. He blushed as he tried not to stare and started walking towards the dumb bell rack.

"Gotta get out of here," he thought.

"You done with those," said a voice near him. It was the man, still wearing nothing but his jock strap and tight crop top.

"Yeah," said Mike, continuing to blush. Mike bent over to hand him the dumb bells.

"Nice ass," said the man. "What?" replied Mike. Then he realized that was wearing the same jock strap and shirt as the mysterious stranger. In the mirrors of the gym, there bodies seemed like twins. Muscular, hairy, toned.

"No one cares if you stare at this gym. In fact, that's the whole point of the gym. Welcome, bro!"

As he reached for the shaver, he remember his buddies joking with him saying that he was "whipped" and controlled by his girlfriend. "It's your beard, dude, it's your choice!" he heard his friend say in his head.

But Jason wanted to keep his girlfriend happy, so he started trimming off his beard, starting with the sides and chin. "Too late now," he thought. "I guess I am whipped..."

He stopped for a second and trimmed his beard into a thick horseshoe mustache, taking a moment to flex and act tough in the mirror as a joke. He laughed a bit before shaving off the last of the hair and reaching for the shaving cream and razor.

But when he looked in the mirror again, the mustache was still there. "What the fuck?" he said. He grabbed the shaver again and mowed it down again. But it regrew within in seconds. He tried to shave it again but this time got an electric shock and dropped the shaver.

The shock continued through his body and he lifted up his arms and flexed. His shoulders broadened and biceps bulged with muscle. His pecs swelled up with muscle and thick hair sprouted over his whole body.

As he stood there, he heard a voice in his head start repeating, "You are an alpha. You're done with women. You're done with girls. You are a man's man. You do want you want and men worship you." He felt his body continue to transform as his waist narrowed, his thighs and calves thickened, and his massive cock filled out his shorts.

He stepped into the living room and called out for his girlfriend. "Hey Becca, uh ... something, uh ... are you here?" He felt someone come up behind him and squeeze his waist in a firm embrace.

"Who is Becca?" said a low masculine voice. "Aren't you a stud tonight!" said the voice as the mysterious man made his way to his knees to worship Jason's hulking body.

He clicked on it just to see what would happen. After a few seconds, a couple photos were generated that merged his face with the body of a muscular shirtless cowboy.

"Meh..." he said, "it's alright..." and kept scrolling when suddenly his phone started playing the country song "Could've Been a Cowboy."

"What the...?!" As the song played, his phone started going crazy and scrolling through what looked like hundreds of pictures of shirtless cowboys and western themed images. The walls of his room seemed to fade away, like he was being sucked into some alternate reality.

His body was forced to stand up straight as he felt his clothes dissolve. Tight jeans and heavy belt buckle appear. Then a hat and sunglasses. He felt his chest and arms explode with muscle and his chin bristle with a scruffy short beard.

He felt a dry wind blowing as the world around him turned into a rugged desert landscape. The song slowly stopped and with a snap he felt his mind go blank and reboot.

"Hey, Taylor?" shouted someone. "Can you give me a ride home?" It was his friend Cody, clearly drunk, and slowly walking towards him.

"Yeah, that's fine. Hop in," he said.

As he reached for the door of his truck, he suddenly felt something like a bee string or insect bite on his ear. He rubbed his head a little and the pain disappeared. That's when he started to hear a small whisper in his head, or was it just in his head?

"You know it's true...just ask him..." said the whisper. He turned on the truck, revved the engine to drown out the voice and pulled onto the highway.

His mind suddenly filled with images of his friend Cody who was sleeping in the seat next to him. "You want him...you know he wants you too..." He imagined Cody's muscular chest pressing against his white t-shirt and tried keep his eyes on the road. Then he imagined Cody's blue jeans bulging. The voice grew louder. "You want this. You need this." No, answered Taylor in his mind. I'm straight. I'm not gay. He felt a wave of arousal course through him and he shuddered and felt his cock harden. The voice started laughing. "You can't help it anymore. You know it's true...just ask him..."

"Pull over," said Cody suddenly. "I need to take a piss." He parked the truck and watched Cody stumble towards the ditch and pull down his pants. "Fuck," shouted Cody, suddenly touching his ear. "Something bit me..." As he walked back towards the truck, Taylor saw that Cody had an earring and instinctively touched his own ear. The whisper grew louder, "You see...you both are the same now..."

The gas station was decorated like a cutesy Alpine ski lodge, with wooden walls and shelves. They had some groceries and basics, including some hats and gloves. Owen picked out a black stocking hat, poured a cup of coffee, and headed to the register.

"Did you find everything alright," said the man behind the counter. He was rugged, muscular man dressed in flannel with a slight Scandinavian accent.

"Are you here to ski?" asked the man.

"No, just passing through, thanks," replied Owen, hoping to get back on the road soon.

"If you stay or work at the ski resort there is a special discount," said the man.

"I see. Well, I'm not staying here, sorry," said Owen.

The man started to ring up Owen's purchase and grabbed the black stocking hat. He looked for the price tag for a few seconds and then said to Owen, "You want a different hat? We have this free hat if you want instead." He handed Owen a bright red hat with the logo of the ski resort that was just up the road. "It's free, take it."

"Thanks. I needed a hat, so thank you."

"Put it on," said the man. Owen took the hat and pulled it onto his head.

"Looks warm and cozy," said the man.

"Yeah, it does..." said Owen. It felt like the heat was turned up in the gas station as he tried to pack up his purchase. He started zipping up his jacket, but instead felt his hands take the jacket off. He unbuttoned his shirt, then his pants, took off his shoes. It was like he was on autopilot.

"What do you think, Olaf?" asked the man.

"Olaf? Uh .. my name is ... Owen ..." said Owen as he stood their helplessly as the hat started to transform his body.

"No. You are Olaf, our new ski instructor. You work here for the season. People will pay a lot of money for a sexy Scandinavian ski instructor at the resort," said the man.

Owen, now Olaf, looked down and saw that we was wearing a matching jock strap to his hat. His body was growing lean and muscular, with a sexy Viking beard.

Then he remembered something -- the chain! The gold chain that the guy left on the bar. He had tried to return it to him but lost them in the crowded bar. He felt something cold and heavy on his neck. He must be wearing the chain and the metal felt almost soothing as he laid on the couch, motionless, his hairy chest exposed. He wasn't sure how long he laid there as the sun slowly started rising.

Suddenly, the lights came on and someone snapped their fingers. He sat up on the couch spontaneously and stared straight.

"Good, you're awake!" said the older man. "We had a lot of fun last night, but you won't remember....actually, you can't remember!"

Peter continued to stare blankly.

"You see, that gold chain wipes you memory every day or so. You probably think that you met me yesterday," chuckled the man. "But you've been living here for over a month now!"

Desperately, Peter tried to remember anything about what was happening to him, but all he could do was listen and obey.

"How about you and my other boy Jack go out for the day. Hit the gym. Have a good time."

Peter responded, "Yes, master" and then stood up and started dressing in the clothes laid out for him. He couldn't remember his master's true name, but he did remember Jack, the younger guy from the bar about the same age as him. It felt almost normal to hang out with all day, like this was his true personality.

When they first started dating, Brad thought Carlos was way out of his league. Carlos was a toned, lean muscular kind of guy that loved working out. But Brad was happy with his kind of pudgy dad bod but felt a little self-conscious when meeting other gay men with muscular bodies.

Carlos knew this insecurity, and had a plan. As he casually unpacked a box of Brad's things, he pulled out a photo.

"Oh, babe -- look at this old photo of you! Damn, you're sexy!" He handed it to Brad, who looked at it with a look of confusion.

"Is this photoshopped? That's not me ... I mean, yeah it looks like my face but not my body ... where did you get this?"

Bur suddenly, the photo dissolved and Brad felt something strange happening to his body. He felt sick to his stomach as his body started growing and shifting. He felt his bones grow bigger and his shoulders and neck broaden. His chest swelled with muscle and his biceps and thighs pushed against his clothes. Like the photo, those clothes dissolved as well, revealing his massive body covered in thick brown fuzz. His beard thickened and he felt his neck and jaw firm up into a masculine look.

"What's happening to me?" he said to Carlos.

"Just a little housewarming present for us! I've always wanted to cuddle with a big muscular teddy bear," said Carlos flirtatiously.

"But ... this isn't real ... people won't recognize me like this," protested Brad.

"What do you mean? You've always been a big guy," said Carlos. He pulled up their Instagram and scrolled back through their photos. Sure enough, all the pictures seemed to have been edited to match. There were even a few photos of him working out or shirtless at club that he didn't remember.