Drake’s Goes Collegiate
If prep ever makes a comeback, it’ll be because of lookbooks like Drake’s. For this coming fall/ winter season, they shot their collection of brushed Shetlands and tweedy outerwear against the collegiate Gothic architecture of Oxford University. The combination makes the photos look as though they were lifted straight out of Take Ivy. One of Drake’s employees, an Oxford alum who helped put this project together, led the team through his favorite parts of the campus and his old, familiar watering holes.
Drake’s Creative Director, Michael Hill, doesn’t want you to think this is about Ivy Style, however. “We’ve always been inspired by Ivy clothing, but this isn’t about recreating a look,” he says. “It’s just that we’re close to Oxford and it’s a beautiful setting. Ivy is a style that inspires us greatly – we look back at provenance and history a lot. But this is also very much about doing something right for today, in our own way, and presenting our clothes in a manner that we feel was fun and playful.”
Playful is a good way to describe some of the new items this season. There’s a pocket square decorated with a spinning collage of space-floating astronauts (if you buy a truck-ton of those squares, I imagine they could make for cool wallpaper inside a nursery). I also like the single-stick London Undercover umbrellas that feature an archival print on the underside of the canopy, as well as the brightly colored, Kelim scarves (I bought the blue one). For the bold and fearless, there are block striped Shetlands coming soon. Those look as though Drake’s mashed together all the Shetland yarns they’ve run separately in the past and turned them into a single sweater. David Hockney, a man known for his eccentric embrace of color, would be proud.
One of the things I love about Drake’s lookbooks is how they manage to embody the creative spirit that inspired a collection, but also give practical inspiration for how to dress. If you tone down some of the accessories, you have outfits anyone can wear. Who wouldn’t look good in a comfortably sized, raglan-sleeved overcoat and a chunky sweater, like the model above? Or in the soft-shouldered sport coat, rust-colored cable knit, and wheat cords on the man below? Between the more eccentric styling decisions are some reasonable suggestions for how to get dressed on a daily basis.
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