5 SEO tips Every Agency Manager Needs to Know for 2014.
When SEO = Sortlist Engine Optimization ;-) .
In order to improve the way you appear in the Sortlist search engine, you should first understand your relevance index and perceive the philosophy behind Sortlist.
Sortlist ranks agencies to help marketing managers find the communication or marketing agency that fits their needs, budget, and/or localisation.
The relevance index is the Sortlist algorithm; its objective is to give the most relevant & qualitative result to users. Qualitative results on Sortlist are considered as up-to-date and completed information. We have decided therefore to reward active agencies with relevant, completed, and fresh content.
Here are the 5 elements you must be aware of:
1) Verify your agency
To get started with your relevance index, you should first verify your agency profile in order to get extra points directly.
To do so, check out if your agency is already on the website with our agency search (upper left corner on www.sortlist.com).
If your agency is already on Sortlist:
1) Go onto your agency page e.g: www.sortlist.com/youragencypage.
2) Sign in with LinkedIn.
3) Claim your profile.
4) You will receive an email once we have approved your ownership.
5) And start editing your info.
If not:
1) Sign in with LinkedIn.
2) Click on the “publish your agency” button.
3) And start editing your info.
Every owned agency will be considered as a verified agency and therefore will be rewarded with extras points in the search results.
2) Carefully choose your specialities
The services chosen are essential on Sortlist. In fact, if you have no service selected you will not rank.
Once you have owned your agency profile you will be able to upgrade your information.
To choose or change your services:
1) Login with your administrator account.
2) Go onto your agency profile page.
3) Edit your profile.
4) Choose (or delete if you want to change them) your services.
To get smarter results for our users, Sortlist gave better rank to specialized agencies.
If you want to rank extremely well on a specific segment, we advise you to analyse your competition and select your services sparingly!
3) Publish your best customers’ cases
To show to your visitors what your agency is good at, you can import customers’ cases. Definitely a great way to show your amazing and fresh work, differentiate yourself from your competitors, and generate more qualified leads on your agency's profile.
The numbers of cases attached to your services influence the weight of your rank in the search. Moreover, it will bring you value and trust to your agency’s visitors.
Therefore, do not underestimate them!
You can easily add customer cases on your agency profile in 5 easy steps.
1) Visit your agency profile on Sortlist, e.g:www.sortlist.com/youragencypage.
2) Login with your user account.
3) Edit your agency.
4) Add your cases (image, YouTube, or Vimeo).
5) and... it's done :)!
4) Get clients’ testimonials and reviews
A good selling pitch can persuade leads to trust you, but what is better than being recommended by your existing clients?
In fact, “Great testimonials tell people that your product or service is not only legit, but awesome enough that other people are seeing great results from it.” (http://blog.kissmetrics.com/customer-testimonials/)
Agencies with greater testimonials and reviews gain extra weight in the search and, as a matter of fact, get a greater relevance index.
Ask your clients for reviews and testimonials. You will be directly rewarded for it ;).
5) Refresh your content
Fresh content influences your ranking on Sortlist because we are convinced that an agency that worked a long time ago with a client is not anymore legit in regards to the current client’s agency.
Don’t lie to yourself. Speak to your audience and the type of leads you are working for. You will be rewarded for it and get much more trust and credibility.
Do not hesitate to contact us if you have any issues or questions.
Happy Sortlisting,
The Sortlist team
@Sortlist
