"By the 1990s, the cultural rebels who had gotten PhDs in the 1970s stormed the university and secured tenured positions. They did not pay attention to budgets and administration as much as they were obsessed with their own commitments to cultural transgression, some of which involved wearing jeans to class, smoking pot, sleeping with students, and listening to John Cale, but also enjoying Madonna’s MTV videos. Jean Baudrillard had taught us that everything was simulacral, and it did seem as if style had become the most important part of substance, and words become signifiers were permanently untethered from their referents. In the evolution of PMC, antagonism against mainstream culture and ordinary people were mixed up with its smug sense of subcultural superiority."