The answer is iterative interaction with the decision maker. This means going to the responsible executive early on and saying, āWe think this is the problem we need to solve; to what extent does that match your view?ā Soon thereafter the strategy designers go back again and say, āHere are the possibilities we want to explore, given the problem definition we agreed on; to what extent are they the possibilities you imagine? Are we missing some, and are any weāre considering nonstarters for you?ā Later the designers return one more time to say, āWe plan to do these analyses on the possibilities that weāve agreed are worth exploring; to what extent are they analyses that you would want done, and are we missing any? With this approach, the final step of actually introducing a new strategy is almost a formality. The executive responsible for green-lighting it has helped define the problem, confirm the possibilities, and affirm the analyses. The proposed direction is no longer a jolt from left field. It has gradually won commitment throughout the process of its creation.
https://hbr.org/2015/09/design-for-action

















