softgirl factory

The protest happens for 24 hours on Dec. 17

It only works if you MANUALLY LOG OFF and have nothing in the queue for tomorrow. Closing the window doesn’t log you out (this doesn’t delete your blog)

Art By IG: @vskafandre

Companies do not experience one day of revenue loss and pull the plug, destroying years of work and firing dozens if not hundreds of employees.

Companies which experience loss in revenue and consumer interest make investments and changes in order to regain their users/customers. That’s why organized protests and boycotts WORK. Tumblr will NOT go down after one bad day or week, but they might be willing to listen to its userbase if we put up an organized protest. (If you don’t believe me, think about how long sites like MySpace and Google+ hang around with fractions of their previous user base, often for years.)

Yahoo paid over one billion dollars for Tumblr, and the website will not go offline because of a one-day event, so in conclusion,

DO log off on December 17th to show Tumblr that you disapprove of its recent content ban and clumsy execution of censorship.

The plan for the 17th, when the adult content ban comes in, is to protest.

To do that, we are making as much noise either side of the 17th as possible, and using the site as normal.

On the 17th, dead silence.

People are saying log off but what they really mean is don’t open the site or the app.

But, on the 17th make as much noise as possible on every other platform. Tweet about it and post on facebook and instagram and everywhere else.

What this does is causes a massive dip in ad revenue for one single day. That does not make staff think ‘oh everyone’s gone let’s shut down.’ What it actually makes them think is ‘oh shit people aren’t happy and if people don’t keep using our site we’re out of money and out of jobs.’

A boycott reminds a company that the users (consumers) have the power to make their site (business) worthless with one single coordinated decision.

If you want to join in, here’s what to do:

Do:

Close all open instances of the app and site on all your devices before the 17th

Make posts before and after the 17th on tumblr and other platforms, talking about why this ban is bad

Make posts on other sites during the 17th. Flood the official tumblr staff twitter and facebook with your anger and your opinion

Come back on the 18th and check in

Don’t:

Delete the app from your phone (this doesn’t affect their revenue and since it’s off the store at the moment it’ll be hard to get back)

Delete your account. I mean you can if you want to, but if you keep your account and don’t use it you’re saying to staff that there’s still time to save it. If you delete it’s hard work to come back.

Open the app or website (including specific blogs)

Make any posts (turn down/off your queue and make sure nothing is scheduled)

Go quiet elsewhere. Make it clear that this is just about tumblr, not a mass move away from all social media.

Remember: the execs don’t care about anything but money. Shutting down the site means there’s $0 further income from it. That’s their last possible course of action. If we make it clear we’re not happy, they’ll have to do something or we can do more and more until it becomes too expensive.

PROTEST - BOOBS!