EMC & Unity
This is only my second post with The Silicon Corner, but I think it’s an important one. A number of you have had your eyes on this blog since Stephan Michard created it, because it represents a powerful idea. When we unite, we become stronger.
Stephan brought together a group of people from completely different backgrounds with completely different ideas on how a blog should be run. At no point did he tell us what to write, he simply asked us to write. I’ve made several attempts at running a blog in the past, but my first post on The Silicon Corner was more successful than any blog I’ve ever written.
Setting the stage
I’m sitting on my couch at 11:00PM. It’s the night before the start of EMC World — one of the biggest conferences in the Information Technology industry. Over the next week, we will launch a number of new products. Each with its own unique strengths. Each another foot forward in another direction the industry is heading.
We’ve been talking about a new product internally for the past few months that we think you all will be really impressed with. It’s got a slick new HTML5 interface, it comes in all-flash and hybrid flavors, and it’s got some really cool innovation under the hood.
I’m trying to decide how to communicate just how simple, affordable, and flexible this new product is. At the same time, I want to recapture the success of my last blog by replicating the same formula. This involves scanning through slide decks, noting down bullet points, highlighting differentiators, and screen-shotting diagrams. But I’m beginning to realize that this formula won’t do this product justice.
This product truly is everything I’ve stated and more — I’m not retracting on that. But when EMC marketing named this product “Unity” they tapped into a concept much more powerful than any of the messaging I’ve seen around it.
The official theme of EMC World 2016 is “Modernize”. The idea is that the modern data center rests on 5 pillars:
flash for primary storage
cloud-enablement
the ability to scale-out
intelligence held by software, not hardware
having an infrastructure you can trust
In order for you to innovate, you have to optimize. In order for you to optimize, you have to modernize your IT infrastructure, automate your service delivery, and transform your people and process. I stole this message nearly word-for-word from here.
It’s a great message and I believe it whole-heartedly. But due to a number of external factors, an undercurrent is beginning to surface. It’s a message that’s not about our infrastructure, but about us. Unity (the product) aligns to this message from a few perspectives, but as we zoom out, you’ll see this message is resonating through EMC and the industry as a whole.
When we unite, we become stronger.
I started with EMC one year ago (to the week). The first challenge I encountered was describing to my friends and family what exactly my new company does. A lot of people have tried to tell me that EMC is a storage company — and that’s partially true. But if you check our corporate profile, you’ll see that “cloud computing” pops up in the 2nd sentence, and “storage” only appears in the footer.
In my year at EMC I’ve learned more about cloud than about storage. There’s public, private, IaaS, PaaS, SaaS, automation engines, schedulers, service catalogs, and more. And looking at cloud from a technical perspective you can see an over-arching trend. Customers want public AND private. Customers want VMs AND containers. Nothing is an either/or question any more. There is certainly an aspect of unity to this.
But when I talk to customers, they aren’t as concerned about the technical implications of cloud, they’re concerned about this concept of a “cloud team”.
“What if a VM gets assigned to the wrong VLAN?”
“What if an app owner requests more capacity than they need?”
“What if someone pushes an `rm -rf`to all of our Linux systems?”
These aren’t questions that are asked by a team that is united. In order to successfully run a cloud infrastructure, all infrastructure roles have to come together, acknowledge each other’s strengths and weaknesses, and bring one another up to speed. Because when we unite, we become stronger.
But it’s not just separate infrastructure teams that are merging together. Developers also utilize cloud infrastructure to create cloud-native applications with devops toolchains. In the same way that network teams have to open up communication with virtualization teams, development teams now have to open up communications with infrastructure teams.
The devops community has really nailed this concept by framing the discussion around empathy. Gone are the days where you can push code to production at 4:45 PM on Friday, pack up, and go home. Gone are the days when sysadmins can say “the lights are green, it must be an application issue”. Throwing problems over the wall doesn’t benefit anyone, because when we unite we become stronger.
EMC and Unity
While these trends are slowly taking hold at a macro level, I see them accelerating rapidly within EMC. What was once a storage company is now a united federation of companies with solutions at every level of the stack. Our motto used to be “Where information lives”. I believe that phrase applies even better today because information lives everywhere, be it sitting on a hard drive, distributed across a computing cluster, embedded within a container, or getting filtered by a firewall.
When EMC united with VMware, VCE, Pivotal, Virtustream and RSA, it was with the understanding that each company had its own area of specialty and would be allowed to operate freely within that area of specialty. But each of these companies are still united behind a common strategy because when we unite, we become stronger.
Another great example is VCE, our converged systems division. VCE created the converged infrastructure industry and is the dominant leader in that category. At the core of VCE’s success is a longstanding partnership between EMC, Cisco, and VMware. When three companies who are the best at what they do unite to sell one product, everybody wins. Because… well you guessed it… unity.
Disclaimer: VCE now sells several products, and they are all equally awesome. Unity (the product) will be available inside a VCE Vblock from day one.
With all that said, there’s one big question that is on everyone’s mind at EMC World 2016. What will happen when Dell and EMC merge to become one new company? Our competitors have chosen different strategies. Either to divide and conquer, or to keep another company at an arms length through OEM relationships. No one can say what the right strategy is, but we are choosing to stick to our guns and strengthen ourselves by uniting with Dell. Because when we unite, we become stronger.
Bringing it back to the product launch.
It’s not normal for me to write so much about feelings and concepts. But before I launch into speeds and feeds, I want to call out one more example. The VNX story is a story of unity.
EMC acquired Data General in mid 1999, and two companies became one. At first, we struggled to successfully position two previously competing products — Symmetrix and CLARiiON. Eventually, EMC emerged on the other side of the dotcom bubble with the leading products in mid-range and high-end storage.
As the NAS revolution took hold, we took CLARiiON one step further by uniting it with Celerra. And thus the VNX was born. By putting file-serving data movers in front of our block system, we created a stronger solution that empowered customers to deploy LUNs and filesystems in the same cabinet.
A lot of time has passed since then, and the VNX has aged like a fine wine. However, the time has come once again to introduce unity into our mid-range system. This time, in the form of an architecture rewrite, and a new family of systems.
Unity is a brand new mid-range unified storage product. It’s built on Linux, not Windows, so it’s completely fresh code. But it retains a lot of the VNX functionality you’ve come to know and love.
We’ve committed to all-flash for primary storage, but the option for spinning disks is still there. FAST VP and FAST Cache allow different drive types to operate together in a sort of united harmony. I believe the price-point for all-flash will be so compelling that few will go the hybrid route. But even in all flash configurations, FAST is still working behind the scenes to coordinate data placement on TLC, MLC, and SLC flash drives.
It’s not two systems in one cabinet — there’s no separate file hardware. In fact, unity (the concept) is so prevalent in Unity (the product) that LUNs, filesystems, and VVOLs can all be deployed directly from the same pool. There’s one replication method and one snapshot mechanism for all data types. I’ve been known to confuse SnapView and VNX Snapshots as well as MirrorView and Replicator. You don’t have to worry about that any more, it’s Unity.
The new Unisphere interface is smooth and well organized. But the best part is that it just works in the browser. No separate Java client. Filesystems are now based on UFS64 and can scale much larger. The system vaults to M.2 flash drives on the storage processor, which opens up a lot of space on the system drives. Because EMC remains united with our federation partners, Unity can be consumed as a purpose-built appliance, a virtual machine, or a fully converged system.
At launch, there will be four different models that fit in where the VNX 5200–5800 used to. These stats are temporary, as the disks will be getting a lot bigger and more dense the near future.
300(F)
480 TB raw capacity
2 x 6 core, 1.6 GHz CPU
48 GB RAM
400(F)
800 TB raw capacity
2 x 8 core, 2.4 GHz CPU
96 GB RAM
500(F)
1120 TB raw capacity
2 x 10 core, 2.6 GHz
128 GB RAM
600(F)
1600 TB raw capacity
2 x 12 core, 2.5 GHz
256 GB RAM
And that’s the full spiel. Unity is more than just a new mid-range storage system. It’s a concept that’s prevalent to us as engineers, as a company, and as an industry. We’re thinking about unity when we talk about federation partners and converged systems. Unity is on our mind when we discuss industry trends. And unity will be the primary factor when we start our new chapter with Dell in a few short months.
Please comment and leave feedback. I’d love to know if you’d like to see more thought-pieces like this. If you think my opinion sucks and you just want the tech specs, that’s absolutely fine too. Either way, your perspective is appreciated. Because when we unite, we become stronger.














