Smarketers

If you have job listings in your website then you can filter traffic, impressions, clicks, positions etc. in google search console. Read more

ABM is an evolution from account-based selling, which now includes marketing as well. ABM focuses on having a targeted funnel with qualified leads as opposed to a conventional campaign cycle. Due to the proliferation of B2B technology companies competition is higher. Hence targeting key customers and retaining them is essential.

Linkedin is going to roll out a new tool – Website Demographics which provides insights regarding the professional traits of the website visitors. Learn more about this tool with this video

Users who allow public followers can now share their Facebook stories publicly. This update is rolled out in an attempt to increase engagement for stories.

This new ad targeting by Facebook allows advertisers to run ads for all people who RSVPd to an event. Advertisers can create custom audiences and target people across Facebook, Instagram and Audience Network.

In a bid to improve mobile user experience, Facebook rolled out new updates to the news feed. These include larger link previews, circular profile pictures, modified commenting pattern for better understandability of conversations in the comments box and many more. Learn more here:

One of the biggest challenges sales teams face while working in a B2B environment is an incredibly long and arduous sales cycle. Though B2B is notoriously known for it’s lengthy sales processes, these sales cycles proved to be time consuming and are often unpredictable. For example, you’ve been nurturing your lead for four months now, and at the end they decline your offer. Now, this entire period you’ve not only wasted your efforts but also wasted valuable time in nurturing wrong leads. Shortening your sales cycle helps you reduce this time and helps you increase conversions by choosing the most qualified leads.

Facebook now allows users to shoot 360 videos using its in-app camera and also set 360 photos as the cover image.

In a new report by comscore, it is found that Snapchat is more popular than Instagram among the Millennials group in the USA.

Youtube rolled out a new option for live video creators – Ultra-low latency. This option allows super-fast and jitter-free streaming of live videos. Also, creators can now control the comments section using the latest AI powered moderation tools.