Now with more than Skyhill

i think ultimately they've cornered themselves in to a sort of shoe shop event horizon problem with ancients. ancients are the only economically viable type of update to make anymore because everything else they could do has significantly higher development costs for a small fraction of the profit, but the more they do it the less people want it and the less return they get from it, the less money they have, the more they desperately start throwing in more and more of and locking down exclusively more and more on producing the one thing they can do that's economically viable in short term and the more people get tired of it and interest-profits- fall even further so they zero in even more entirely on producing The One Thing That Makes Lots Of Money For Comparatively Little Effort and neglecting everything else because they find themselves in need of lots of money fast because player numbers and purchases are dropping and so on and so forth ect. this is a feedback loop that does not ever end well.