Skeuomorphs

Love Advent

Seems I'm a bit late to post this but it's too good not to! For the run up to Christmas 2010 Love Creative got into the festive spirit by sending out and flyposting hundreds of QR code Advent Calendars. It's a perfect example of digital media working within a traditional medium such as the printed poster campaign. Love avoid the predictable trappings of skeuomorphic digital design with great irony and wit. An effective minimal layout and graphic interpretation of the traditional Advent Calendar that replaces the familiar perforated windows with codes - in this case the hidden treats included video, music, competitions, prizes and tips!