As Comcast Splits, NBCUniversal is on the Lookout for Partners
As NBCUniversal prepares for a Versant-style split from its Comcast parent, and hot on the back of news that Peacock may well finally be reaching profitability, we’ve heard a lot about NBCUniversal’s quest for the right partners. Brandon Blake, entertainment lawyer at Blake & Wang P.A, has more to share.
Brandon Blake
Into Independence
For anyone listening to Comcast’s Q2 earnings call, the word “independent” certainly did raise its head a whole lot. However, NBCUniversal, which will take Sky with it during the separation, is in reality still exploring its options. It should be fully spun off from Comcast within a year if all goes to plan. Reportedly, they are also already talking with potential partners.
NBCUniversal and Sky will, of course, remain focused on entertainment content. Comcast itself will be operating as a legacy cable TV company, with its broadband and wireless offerings going with it.
This may not be a bad idea for NBCUniversal once it is a fully independent entity, given that its streamer, Peacock, is relatively small for a mainstream platform, but the company retains many popular (and revenue-driving) IPs that could earn well for it with the right bundle or partnership option.
Could We Be Looking at Another Merger?
In fact, given the flurry of mergers we’re seeing at present, NBCUniversal may even opt for a full-blown M&A deal once it is fully independent. After all, Comcast was one of the bidders for Warner Bros. Discovery before the deal closed in Paramount’s favor. Even if it doesn’t fully merge with another studio, NBCUniversal could have enough leverage for some successful strategic deals.
Blake & Wang Law Firm
Netflix, of course, has received heat recently for its lackluster growth in viewership, and many have been keen to see a deal from them for a while now. While it’s doubtful, we could potentially see Peacock as an interesting asset for Netflix to acquire, especially given Peacock’s pull in live sport streaming, which Netflix is only beginning to investigate for itself.
However, NBCUniversal may well have enough scale by itself to be a viable player, even if on the smaller end of the scale. They already have decent weight in the industry, and between it and Sky, there are plenty of established industry relationships. Not to mention both have been operating in reasonable condition- the softening in Comcast’s financial results mostly comes from the cable TV and broadband side, not NBCUniversal itself. Given the opportunity for tighter investment and a better focus on its entertainment assets, it could potentially do well.
For now, the executive team is playing understandably close to their chests about what "partnership" would really look like. But it was clear from the call that they’d like to sell on some of their IPs, potentially as bundles or licensing deals, to put their vast library to more lucrative use. Regardless of how the future works out for NBCUniversal, however, losing the drag of the full Comcast group will likely work out well for it if properly developed. Now, we need to wait and see what comes next for it and Peacock alike.
















