Mens brand study: The three brands that i have chosen are United colors of Benetton, Aeropostale and Tommy Hilfiger.
Unitted Colors of Benetton: UCB a global fashion brand, based in Ponzano Veneto, Italy.Benetton was started in 1963 as a small Italian company that produced hand-knitted wool sweaters in classic colors. To appeal to the rapidly growing youth market, the company decided to produce the sweaters in bold, bright, fun colors. To go along with this new image, the company name was changed from "Benetton" to "United Colors of Benetton." There collection is mainly colorful.
Aeropostale: Aeropostale is an American shopping mall-based specialty retailer of casual apparel and accessories, principally targeting ages 12-to-17-year-old men and women through its Aéropostale stores although adults 18 and up wear the clothing as well and 4-to-12-year-old children through its P.S. from Aéropostale stores.The first Aéropostale store was opened in 1987. The Company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values
Tommy Hilfiger: Established in1970s, Tommy Hilfiger an American multinational corporation that designs and manufactures upper market apparel for men, women and children.Mainly the colors used by them are white, blue and red.
