It never fails to amuse me when I get “hello influencer” emails wanting me to push questionable products to my followers.
Like worstie, I can barely promote my own published book without wanting to curl up and die.
The fuck makes you think I’ll shill your discount wish shit?
Also, it's Tumblr. If I try to tell anyone about your knock-off Wish-quality sex toy there’s going to be a horde of Autistic lesbians doing a power point presentation in the notes about safe sex toy material and correct battery storage.
Which I am 100% down for, but it will not get you any sales.
I was trying to figure out if you were someone important on a other platform, because there's no way in hell anyone actually thinks you can be classified as "Influencer" if you have a big Tumblr blog.
And then also think advertising to this mob would be a good idea
There are actually lots of people who sell stuff successfully on here, usually drop ship stuff.
They’re just not disclosing it as ads, which they are supposed to do, and instead it's marketed in a very Tumblr-esque way which can be summed up as “omg guys look how CUTE this is” followed by a different account underneath going “omg found it!!” and it links to a drop ship site with the item(s).
And the link usually has an affiliate tracker in it, which you may or may not be able to spot unless you’re familiar with them, which is also something you are legally supposed to disclose.
I used to get a lot of offers from around 2016-2020 to sell “moon lamps” on here, y’know those orb lights that look like a moon? Yeah. I was offered a higher kickback to make it look like I wasnt posting an add because these sellers know Tumblrites don’t like ads.
They wanted it to look as organic and hyped up as possible and then I’d just so happen to be like “omg you guys it's on sale” and post a link. Which is skeevy as shit and also illegal af in the US.
It’s like the insta/tiktok girlies saying “link in bio” to get around saying “here’s a product I make money on if you buy it” because they want to sound like your friend because people are more likely to impulse buy stuff if a “friend” is recommending something.
They’re also trusting that everyone knows “link in bio” means “affiliate link” which is technically not enough of a disclosure but whatever.
This is why I tag all my own book promos with “affiliate links” because depending on which storefront you buy Hunger Pangs from, I may get a kickback from the vender which I do to help mediate the fees I lose from distribution. It’s not much—literal pennies in some cases—but I’m still legally required to state it.
It’s also why when I do post products I use or like, I make a point of letting people know I’m not an affiliate and not sponsored because despite the legal ramifications these people are flirting with by not disclosing their affiliate status, I want to be fully transparent with my followers when it comes to me trying to sell them things.
Y’all keep my lights on by reading my work and through my ko-fi and patreon. I am not about to risk that trust for the sake of some shitty vibrator sales from a sketch-ass drop shipper who wants me to pretend I’m not selling you things.
So, yeah. People do successfully sell stuff on here. A lot of us small indie creators sell our own work all the time.
But there are also drop-ship sellers on here who get enough of a kick-back from affiliate links to make selling cutesy kitsch stuff worth their time on here. They’re just making sure you don’t know you’re being marketed to.
Throwback to when I openly talked about this and got blocked by several huge “meme” blogs that were actually drop shippers who didn’t like me lifting up the rock and exposing how they hide their ads in plain sight lol
Hey, I’m going to hold your hand when I say this, but if you didn’t realize these types of posts/blogs were ads… that’s okay! They are designed to trick you!
These type of undeclared sellers are relying on you believing that Tumblr is different from other social media platforms where the advertising is usually more blatant. They are also relying on your trust in your community not to put undisclosed ads onto your dash.
After all, everyone knows Tumblr is a sinkhole where profit goes to die and everyone hates ads. Why would anyone waste time doing that here… unless they can adapt what they’re doing to make you think you’re not being marketed to, because Tumblr as a user base would never allow that kind of thing. Right?
Turns out, not so much.
Some people might say, “well that’s just obvious! You’d have to be really silly not to realize it!”
And maybe it was obvious to them.
I know it was obvious to me. But I also know I have enough online experience to play “spot the affiliate link” and enough knowledge as a indie author about how those links are supposed to be disclosed by law, to know when someone is being dishonest and trying to make a post seem organic and not like an ad.
But not everyone has the same knowledge or life experiences to put the context clues together, and that’s why I wrote the above post because many, many, many people on here are unaware they are reblogging ads—usually while talking about how much they hate ads!
You’re not dumb or silly or worthless or any of the unkind things some people are calling themselves in the notes. You just needed more information. Happily I was able to provide it and now you know what to look for. Go forth and scroll with newfound knowledge 🫡
I'm very glad to know I clocked these lol. The first one I remember is that ring that allegedly turns into a celestial map. I saw it CONSTANTLY. The first time I thought it was benign. The second I thought everyone I followed was fucking obsessed with the ring for some reason, and then after I got bombarded by it enough times I realized it was an undisclosed ad. And then suddenly I recognized them everywhere. The shark snuggie thing. The moon lamp. The cat piggy bank that grabs a coin with its paw. Those long cat pillows. They fly by because they are perfectly plausible tumblr posts! But once you've Seen it, you can't unsee it because the formula is the exact same every time.
