NBC & TJMAXX - THIS IS US
Ric and I got to work together on this project, which is just so much fun.
Sharing real life stories, customers in a TJMaxx had their portrait taken with me and an interview session with Ric and his crew. Ric directed the entire production and managed to get people to share intimate stories in the middle of a working store. It was so inspiring to hear them all and to create the stills used at the head and tail of the piece, (which was a personal triumph to quickly create unique images for each participant within the confines of an existing set, bringing on and off our single strobe.) My butt is in the final piece more times than I'd like, but all in all, it was a wonderful experience. I always love seeing Ric in his element at work, and even better when I can contribute to the final project!
Directed by Ric Serena
Client/Agency: NBC Creative Partnerships
Creative Director: Abby Marsh
Producer: Quynh Stanley
Director of Photography: Sean Conaty
Still Photographer: Jen Serena
Art Director: Marcelle Gravel
First AD: Francesca Bravos
Production Company: Moving Parts, Inc.
Editor: Rochelle Watson