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through the above instagram post made by esquire, it has been revealed that the organization created in jonghyun’s name, 재단법인빛이나, was launched yesterday (september 6th) through a small foundation ceremony headed by jonghyun’s mother, lee eun kyung. going by the english name of shiny foundation, lee eun kyung revealed in her speech at the foundation opening that she hopes the foundation will not only touch upon young artists going through similar to what jonghyun did, but that she plans to help out young artists who are going through difficulties in general. she also stated that, though it still hurts for her when she hears jonghyun’s voice playing somewhere, she is thankful that there are still many who enjoy and share his music. further, she revealed that the she will be undertaking on a scholarship project together with art high schools where the main objective is to establish a psychological counseling center for young artists who are forced to go about hiding both their smaller and larger struggles during their public activities. it was also revealed that there will be a music and art festival held every december in honor of jonghyun. “though kim jonghyun has left this world, his music has still remained. shiny organization will be operated based on the royalties of the music left by kim jonghyun. we still remember the shining kim jonghyun, who will always shine bright.” - esquire below is the official logo for the foundation, and you can find a direct link to the official youtube channel here.

🅱️eets.