stan talent stan hobi

So BTS and ARMY got a new brand identity. What is brand identity? Brand identity is the identity, the core, motives and goals of the brand, basically everything that makes the brand itself represented in a visual aspect. Logo(s) are one of the most important parts of the brand identity.

This is BTS’ previous logo:

Why this logo no longer suits BTS:

• This logo is made specifically based on the meaning of BTS’ name in Korean, 방탄소년단 (Bulletproof Boy Scouts) taking the image of a bulletproof vest as the base • Technically speaking, it’s not really a practical logo. Too many small details lead to difficulty when used in small scale and used as strokes. • It’s created 4 years ago and the logo trend has changed a lot since then, going more towards minimalism (simpler logos). • Most importantly, it can only represent BTS in debut days. The bulletproof vest stands for “guarding against prejudice and oppression against the youth in their 10s and 20s”. But BTS’ success and achievement have far made them become more than that. They are not only simply defending prejudice and oppression but also offering consolation and hope for the youth as well as everyone else to move forward. This logo isn’t able to express that.

And so they changed BTS’ brand identity and not only did BTS get a new logo, our fandom, ARMY, got one too. (left: BTS, right: ARMY)

Why the new logo suits BTS:

“BTS’ new BI shows that they aren’t satisfied with the realities and symbolize their youth that is opening the door and stepping out in order to further grow, while their fanclub ARMY is visualized as the reflection of BTS’ youth that meets the members as they open the door. The meaning of the brand has expanded as a concept that merges the past and future. Since their debut, BTS has continuously expressed themselves as “boys blocking the oppression and prejudice that teens face” and have added that the meaning of “Beyond The Scene” is “youth that is not satisfied with the current reality and will pursue their dream without rest in order to grow”.” (Source: 매일경제 via Naver, Eng: Christie & Kylie @ allforbts)

• It’s a minimal logo design which has been the trend in the design field in recent years, with many big names changing their logo/brand identity like Google, Microsoft, Yahoo, DeviantArt, Uber, PayPal, even in the Korean entertainment industry, we have YG Entertainment who changed their brand identity 4 years ago too. These are all for the purpose of catching up with the trend and renew themselves for a fresher and more suitable image for the company’s direction in the future and current success. Minimal logos have more practical use when it comes to digital and print design. This shows that BTS is catching up the flow of the times and not caught up in the past. The design is also developed from BTS’ old logo (the bulletproof vest one), the negative space between two shapes represents the front zip of the bulletproof vest. At the same time, it also resembles two panels of a door, symbolizing the action of open a door to move forward to the future, to a new beginning of BTS. This logo is an infusion of the past and the present, the future of BTS, they still stay rooted to their base but don’t dwell on the past, they are not satisfied with what they achieved and will continue to go higher.

• When flipped 90°, the logo resembles a door with a source of light ahead, meaning that when BTS opens this new chapter, there will be a bright future awaiting for them.

• The logo of ARMY is a reflection of BTS’ logo. Here’s a simple animation to show how BTS and ARMY’s logos are connected:

BTS and ARMY’s logos are reflection of each other representing the mutual influence of us and BTS. BTS give us music, hope, determination, ambition, dreams, energy and happiness, and we too are their source of strength, the reason they keep developing themselves to get better and better. As BTS always say, BTS exist because of ARMY and we ARMY are also a part of BTS. The overall shape of ARMY’s logo resembles a shield, meaning we will be the one to protect and shield them against the prejudice and hatred towards them.

• Another reason why I say this is a great logo is because, there are many ways to combine these two logos together. Two of them are:

Aeriverse Translation Team​YeyeWalkways​ [PANN] One Idol Whose Drive and Initiative is Freaking Amazing ​…..is EXO’s Chen (=Kim Jong Dae) He said in an interview that he wanted to write lyrics Then in EXO’s b-side songs Promise and She’s Dreaming, BAM, lyrics!!

He said that he wanted to do lots of different genres of music

Ballad, Dance, Acoustic, Rock, EDM, OST, etc. To the point that you could rename the word “monthly” as “Kim Jong Dae”, starting from the second half of last year, BAM, digital songs of various genres every month!!! He said that he enjoyed Dynamic Duo’s music and that he hoped to be featured in one of their songs some day

[During (EXO’s) first solo concert tour, I’m curious about what kind of music you (Chen) enjoyed listening to. I don’t listen to only one genre of music, but this season I mainly listened to Hip Hop. Especially since Hip Hop is hugely popular nowadays. I really like Dynamic Duo sunbae-nims. I like them so much that I want to be featured as a vocalist if I get the opportunity. ….]

[Nosedive - Dynamic Duo, Chen] BAM, a duet with Dynamic Duo!!! He sent a video letter saying that he wanted to meet his lookalike Daeul

Then BAM he met him!!! He said in an interview that his dream is to be acknowledged as a vocalist

[‘A Side of Him Different From What We See on Stage’ Though he’s filled with funkiness, once he stands on stage he’s more serious than anyone else. It’s already been a long time since he’s been reborn as a talented idol through his performances on music shows. He is EXO’s main vocal, who can express a dynamic range from low notes to high notes. Chen and Baekhyun’s duet performance on KBS’ Immortal Songs 2 in 2013 is especially notable, since their singing ability was acknowledged by the public. The two sang Yim Hui-Suk’s “Really I Didn’t Know”, expressing their own emotions in a way unique from the original, entrancing the ears of the audience. However, Chen is not easily conceited. In 2015, he appeared as Guitar Man on MBC’s King of Mask Singer and said, “People told me that I have huge potential as a vocalist. I feel like those words lit the fire inside me even more”. Through those words, his determination to improve his musical abilities in the future was made clear.]

[A song with a very complicated rhythm “Drunken Truth”’s rhythm that you can’t do unless you’re confident and relaxed naturally born with an amazing sense of rhythm A song with a particularly difficult high note part low notes -> high notes -> genuineness sound, breathing, and vibration expresses songs of suffering well he sang a difficult song very well his voice tone is nice as a singer, he has many strong points the beginning and end of his voice is the same keeping one’s voice stable is actually quite difficult I feel like a voice colour surpassing Sung Sikyung’s will come out the talent to keep the end of a note stable! an established voice that doesn’t drop any notes a vocalist that we can look forward to see more of in the future…! two people who know how to touch your heart… the “Drunken Truth” that felt like a drama while I was listening to your song, I felt so happy…]

[About Chen, Ryu Jae Hyun said, “I asked Yoon Min Soo if he would consider Chen (to collaborate with) and he responded ‘would Chen do it?’, ‘I would beg on my knees to collaborate with Chen’. So I tried contacting him and somehow everything worked out well”, and laughed.]

[Chen will be performing together with Hwang Chi Yeol. Chen, main vocal of the top idol group EXO, with his unique voice and tremendous singing ability was chosen as a vocalist to perform at the song festival. Furthermore, Hwang Chi Yeol with his universally liked husky voice and explosive volume is acknowledged overseas as an amazing singer. We look forward to Chen and Hwang Chi Yeol’s luxurious harmonies that will surely satisfy the viewer’s ears. This year, through his almost monthly musical activities Chen has gone and made a place for himself as a vocalist. To the point of being called “monthly Kim Jong Dae” among his fans, in 2016 Chen has shown his ‘passion’ and his musical capabilities. From low notes to high notes, Chen’s strong point is his wide range spectrum. Expressing various genres in his songs, he has become active enough to be called a vocalist that you can 'believe in and listen to’. You can see just by the music chart rankings of the songs that have become complete through Chen’s vocals that this is the peak of today’s music.] BAM all this praise!!! He said on Showtime that he wanted to try doing a musical, so BAM his role as Benny in In The Heights!!!!!!!!! That performance that even SumanJJing (nickname for Lee Sooman) went to!! Chen (= Kim Jong Dae) is fulfilling every thing that he said, one by one!! ((Dynamic Duo and Chen’s collaboration “Nosedive” is really good Try listening to it once, I recommend it ♡)) Post Response: [+229][-18]​ Top Comments: “rly healing” [+40][-1] (picture of Nosedive’s lyrics) “BLC” [+37][-2] (t/n: stands for Believe in and Listen to Chen) “Kim Jong Dae’s songs are all rly good ㅠㅠ f**k” [+34][-1] “Monthly Kim Jong Dae, I’m cheering for you” [+20][-0] “Starting from his personality… his personality is way better than most other people’s, he has a lot of consideration.. because you can see with your own eyes that he respects the people around him, he seems so beautiful” [+12][-0] “I was going to listen to one of Ailee’s songs when I saw the song in 1st place and thought 'oh what’s this’, so I listened to it but f**k this is my favourite song for life ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ tears are streaming down my face” [+12][-0] “His performance with Hwang Chi Yeol was so good” [+12][-0] “If Chen wrote a song too that would be really nice, BLC ㅜㅜ” [+9][-0] “Best Luck, Everytime, Lil Something, and CBX were all so freaking good haha if I had to recommend one song, personally I would choose the song he sang with Jonghyun, A Day Without You, it’s freaking amazing and f*cking good” [+9][-0] “I wonder if he’ll be Monthly Kim Jong Dae this year too” [+8][-0]