Prototype_v02
https://www.figma.com/file/AP2YAX8nrxvD28nq9UewFa/Untitled?node-id=0%3A1

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Prototype_v02
https://www.figma.com/file/AP2YAX8nrxvD28nq9UewFa/Untitled?node-id=0%3A1

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Prototype
https://www.figma.com/file/AP2YAX8nrxvD28nq9UewFa/Untitled?node-id=0%3A1
Journey MapĀ
Feature Priority
Connecting music streaming servicesĀ
User-made playlist discoveryĀ
Profile AND personal feed
Messaging SectionĀ
Inviting friends

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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Insights & Solutions
#1 - People are lazy
Not everyone is willing to go out of their way to discover new things. If the information isnāt presented to them, they most likely wont find out about it.Ā
Solution: Create a fun experience for users that users will talk about online and shared by people. Lazy people who wouldnāt discover this experience on their own will now be presented with the info and encouraged to participate.Ā
#2 - People prefer meaningful connections. (Quality over quantity)
With bots and inappropriate people infiltrating social media apps, people tend to stay to themself and only connect with people they know
Solution: Creating a safe space and allowing people to participate in discussions within a niche community will hopefully allow people to feel more comfortable making meaningful connections with new people.Ā
Ā #3 - Social media numbers are not liked and/or discourage users.
Having analytics shown for everyone to see can create competition with one another and creates social statuses that would discourage people from using the app.Ā
Click here to see the full affinity map.
#5
21 y/o - she/her
1. How often do you listen to music?
Every single day. Itās one of the only things that keeps me sane in my life.
2. Do you use any music streaming apps?Ā
I use Spotify and Apple Music. They both have different features and music that I like so itās hard for me to use one over the other.Ā
3. Do you like to discover new music? (i.e. artists, playlists, genres) If so, what are your methods for finding new music?
I love discovering new music and I have a rather strange way of doing so.Ā When I am planning to seek out new music, I typically delete all of the music I have on my phone.Ā I then will go to the discover section of Apple Music or look through some general playlists on Spotify and listen to as much new music as I can find and download what I like on my phone.Ā I like to try different genres that I am not used to and I have found that this has expanded my taste in music a lot.Ā I sometimes go back and add some of the music I had on my phone previously, but I always make sure to delete everything before starting this discovery journey.Ā
4. Some people have friends that connect over a lot of different topics and some have friends that connect on very few topics. When it comes to music, do you find it easy or hard to connect with your friends over it, and why?Ā
I find it very easy to connect with friends over music.Ā When it comes to music, I keep a very open mind and would give just about anything a chance.Ā I love hearing about people's favorite songs and artists and I love learning why they enjoy them so much.Ā I feel like it gives me insight into who they are as a person and the things that they have dealt with in their life and I love that just simply sharing music taste can tell so much about a person.Ā Additionally, I truly enjoy sharing songs and artists with my friends for the same reason.Ā Sometimes I feel as though sharing this can make it easier to express things that aren't always easy to say out loud and it's why I love sharing and connecting with friends over music so much.
5. Have you ever or do you currently use social media to make new friends and talk about interests you have in common?Ā
Not really and I dont really plan on it.Ā
#4
21 y/o - he/him
1. How often do you listen to music?
Everyday. Funny enough, I donāt really know anyone who doesnāt have the same answer as me. Music is a really big part of my life and itās been that way for years.
2. Do you use any music streaming apps?Ā
Just Apple Music. Iām not a big fan of the other music streaming apps.
3. Do you like to discover new music? (i.e. artists, playlists, genres) If so, what are your methods for finding new music?
No I donāt. I have a hard time discovering new music/artists so I just gave up on doing discovery on my own.
4. Some people have friends that connect over a lot of different topics and some have friends that connect on very few topics. When it comes to music, do you find it easy or hard to connect with your friends over it, and why?Ā
I find it easy because itās definitely something that you can have an entire conversation about with a person when a new song or album drops, especially how it makes each other feel. Plus it helps that my friends 9 times out of 10 have the same music taste as me.Ā
5. Have you ever or do you currently use social media to make new friends and talk about interests you have in common?Ā
Yes but to an extent.

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Frame Your Design Challenge
What is the problem youāre trying to solve?
Music discovery can be hard and intimidating for people who just wanna find new music to listen to. Thereās a ton of people who are just casual listeners or people who are stuck in their ways and find current ways of music discovery boring. On top of that people who are interested in music may find it hard to find a community to talk about their favorite music with. With social media, there can be a lot of creeps or people with large platforms or anonymous profiles that just make it tough for people to make genuine connections over interests like music.Ā
1. Take a stab at framing this challenge as a question:Ā
How might we create a app that allows for fun and interesting music discovery as well as the ability to make genuine connections with between users on the platform?
2. Now state the key outcome youāre trying to achieve:Ā
I want to people to use this app on a daily or weekly basis and find music that they wouldnāt find through normal means of music discovery. I also want people to be able to connect with each other if they choose without fear of follower counts, spam accounts, or inappropriate people standing in their way.Ā
#3
23 y/o - he/him
1. How often do you listen to music?
All day, everyday. Except the times that I cant obviously.
2. Do you use any music streaming apps?Ā
Yes. Iāve tried them all to be honest but Spotify is the only one I use currently.Ā
3. Do you like to discover new music? (i.e. artists, playlists, genres) If so, what are your methods for finding new music?
I do like to discover new music because I think its important, at least for me personally, to broaden your music tastes because you donāt know what you could be missing out on. I mainly look through Spotify playlists, like the ones made by Spotify that are suggested to you or I would ask my fiends if Iām ever stuck.
4. Some people have friends that connect over a lot of different topics and some have friends that connect on very few topics. When it comes to music, do you find it easy or hard to connect with your friends over it, and why?Ā
I enjoy a lot of different types of music so it find it easy to connect with friends through music. Theres not much that I listen to that my friends donāt.Ā
5. Have you ever or do you currently use social media to make new friends and talk about interests you have in common?Ā
Yes I have and I still currently do.Ā
#2
24 y/o - she/her
1. How often do you listen to music?
Practically everyday.
2. Do you use any music streaming apps?Ā
Yes I mostly use Spotify. There are times where I switch to other platforms but only to listen to specific things that arenāt on Spotify.
3. Do you like to discover new music? (i.e. artists, playlists, genres) If so, what are your methods for finding new music?
I do like to discover new music but iām really lazy to do it. Like I only use Spotify to listen to music and they have the ādiscover weeklyā thing but I donāt have the patience to actually listen to everything. If a friend sends me a link to a song I most likely wont listen to it. I donāt know why I do this but it just makes me anxious. If I do find new music itās usually by accident or from a movie score orIi hear it out in a store or club.
4. Some people have friends that connect over a lot of different topics and some have friends that connect on very few topics. When it comes to music, do you find it easy or hard to connect with your friends over it, and why?Ā
I donāt think itās hard to connect with my friends over music music because we have a similar taste in general but we branch out into specific genres. But it may become hard because I wont really go out of my way to listen to their music. So thereās that common genre and then our niche ones and I personally stick to my own music. My friends are more open to discovering differentĀ music than I am so I donāt know.Ā
5. Have you ever or do you currently use social media to make new friends and talk about interests you have in common?Ā
Not really. I mean Iāve used it to reconnect with people from my past but never to meet new people.
#1
23 y/o -she/her
1. How often do you listen to music?
I listen to music basically everyday. I usually listen to it on my way to and from work. My parents are also play music in out house a lot so I tend to listen to music even when I donāt want want to.Ā
2. Do you use any music streaming apps?Ā
Only apple music. I got that trial offer when I first got my iPhone and kept using it ever since. It also has some albums that are not on Spotify so I donāt feel like I need to switch or get another app
3. Do you like to discover new music? (i.e. artists, playlists, genres) If so, what are your methods for finding new music?
Yeah Iām just really lazy with it. I usually find new music through friends. Sometimes Iāll ask, sometimes Iāll see my friends post new music or sometimes theyāll recommend stuff to me. Iām very comfortable with the music I listen to which is why I donāt put as much effort into finding new music as I should.Ā
4. Some people have friends that connect over a lot of different topics and some have friends that connect on very few topics. When it comes to music, do you find it easy or hard to connect with your friends over it, and why?Ā
I feel sort of neutral about this questions because I donāt really think itās that important that we have the same music taste I have friends that listen to completely different things than I do I think we have like some artists in common but not a lot which is fine
5. Have you ever or do you currently use social media to make new friends and talk about interests you have in common?Ā
No I havenāt actually.Ā
Interview #1
Interview #2
Interview #3
Interview #4
Interview #5

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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Thinking back to when I was younger, I would go to youtube a lot to find new music because there werenāt many apps to help you do so besides clicking through a music streaming app. These videos were basically like a randomized playlist to a new watcher and I personally would go and save songs that I liked from these types of videos.Ā
This guy interviewed people asking then how they find new music. A lot of them look on several music streaming apps (mainly being Spotify and Youtube) and people either find random playlists or listening to things recommended to them. He also asks how people would promote their music if they were an artist.Ā
There was a website called SoulectionĀ that was mentioned by an interviewee which is one of the ways he discovers new music. So check it out if you would like