SCAPE

The stunt, which was captured on film, is part of McDonald’s ‘good times’ brand campaign, which celebrates the role McDonald’s plays in customers’ lives.

The film follows a number of real families in their cars driving through the drive thru. Once they place their order we see them being informed that their meal has been paid for by a mystery customer driving a car ahead of them in the queue. As they try to work out who the mystery person is, the car starts to take off and fly.

Emirates is an airline with global brand recognition which extends way beyond the people who have flown with them. The female Emirates uniform is iconic, and I think just about anyone who sees an Emirates crew in an airport can identify them. 

Part of that is probably due to the amount of money Emirates spends on sponsorships for sporting teams and events. Every second soccer jersey I see seems to have the Emirates logo on it.

Anyway, Emirates did something really creative at a soccer game this past Sunday, October 25. Their cabin crew did a “safety demo” at a stadium in Lisbon in front of 65,000 fans… with a twist.

I have been getting into the work of Michael Michalko, on of the world’s leading figures on creative thinking research and development. Here’s an excerpt from one of his books. DO IT! And see what idea you create!

To get a feel for how powerful the simple act of just starting something creative and working on it is, try the following thought experiment.

THOUGHT EXPERIMENT

Take out a sheet of paper and at least ten items, money, credit cards, keys, coins, etc. Your task is to create an assemblage that metaphorically represents you.

Here are the guidelines:

In your mind, imagine an assemblage that metaphorically represents you. Do not think about the materials you have in hand. Instead think about the shape you would like your assemblage to have. What are the rhythms you want? The texture? Where would you want it to be active? Passive? Where do things overlap and where are they isolated? Think in general and overall pictures, and leave out the details. Do not think about great art; just think about who you are and what how you can represent yourself metaphorically.

Now form a more specific idea of the final assemblage. As you look at the paper, imagine the specific assemblage you want to create. Make sure you’ve formed this image before you move to the next step.

Place the items on the paper. Since the composing stage is already done, it’s time to bring your creation into physical existence. How closely did it come to your conception? Become a critic for the assemblage. Look at it for its own sake, independent of the fact that you have created it. Take the items off and go through the same procedures. Make the assemblage again.

By conceptualizing and using materials you had on hand, you created an artistic assemblage from nothing.

Flowers have long had a relationship between variety and our emotive state. For example, roses reflect love and a white carnation reflects purity. 

Interflora set up a flower carpet, and just let people do the work for them. Each flower had a card for you to fill the gap of the message. Jag is ‘I’, then a gap, then Dig or ‘You’. I appreciate you, I love you, I miss you, I admire you, just some of the ways people showed their emotions with a flower. 

Sports drink Gatorade, men’s online retailer Mr. Porter, accessories brand Michael Kors and French retailer Carrefour are among the first companies to test the feature. And if you saw the earlier campaign launch for Bacardi, then we can really see how far this feature can take the end user.

The Multi-channel campaign puts consumers at the heart of the activation, from the small screen to reality, the TV spot then kicks off a series of brand activations from engaging online and mobile content to digital firsts, media partnerships and real-world house parties where consumers are central to the brand experience.

The BACARDÍ Untameable House Party kicks off with an epic Halloween celebration in Philadelphia, Pa. on Saturday, October 31, that will see the brand dominate the festive occasion. Positioned on a BACARDÍ flat bed truck, BACARDÍ House Party will open its doors to consumers to experience a combination of surprising creative moments and activations, musical performances and an overall party atmosphere that shows guests what it truly means to let nothing get in the way of an amazing house party.

The tour then continues down the East Coast stopping in Washington, D.C. (November 14); Atlanta, Ga. (November 25); and Miami, Fla. (December 5), where it will join the country’s most iconic art festival.

On social media, the rum will be the first alcohol brand to work with Facebook on Immersive Canvas, a new content unit on the social site that captures brand stories and plays to the demographic with an interactive experience.

“We want to connect with Millennials in their preferred channels, so we’ve put together a really strong multi-channel approach across the entire program of activity,” said Fabio Di Giammarco, Global Vice President, BACARDÍ rum. “House Party, in particular, is an occasion where we can bring the BACARDÍ Untameable brand story to life in a more relatable way and celebrate those who use their ingenuity to let nothing get in the way of a great party.”

So they created this cool little campaign to engage the ‘slacktivists’ and try to convert them into being real activists. In a digital world, by taking away the right to like, they also changed the consumer behaviour of “If I just click here it’ll make it go away”.

Idea: Camping Out.

The challenge has been set to men to reveal their partners/wives/better halves who don’t share the passion for the outdoors. It’s a Tent-ivention! Nomianate your partner, record their disapproval, and the most dispassionate partner wins an outdoor bootcamp - a day on how to make the best of being out of the house. And the guy? He wins a $10,000 outdoor package to make the next trip super special!  Opportunities include: On Air, Digital, Social and Activations.

OR

The challenge has been set to listeners to make choices about the music on the station. The fight between two artists every hour to see who’s songs we play. One artist wins, the other camp’s out!  Opportunities include: On Air, Social.

OR

Idea: Dirty Weekend

Business Insider found a few cognitive stumbling blocks that affect your behaviour, and they can prevent you from acting in your own best interests.