How Neon16 is become and empire ?

A label only created, two years ago with the difficulty of the health crisis. 

Creators

Tainy

Lex Borrero

Strategy

the main sentence : “ bring their guard down quickly”

They want to attract Latin artists (or artists with Latin origins like Shawn Mendes)

Neon16 like any other label have the same strategy. Make artists dream during the first year (sometimes also during the second. Like example, we can give Fifth Harmony in 2013 or Camila Cabello in 2017) so that artists are confident and sign contracts with clauses, many clauses. Clauses that will be the reasons for their misfortune years later. That’s how we have artists stuck in a toxic industry. Manipulative labels and naive artists.

Camila’s current catastrophic situation is due to her naivety in 2015.  The label saw that Camila was a dreamer and that her personality appealed to the public. So they sold her a dream in 2 points :

- promised her that she would have a solo career (= her dream)

- made her join the TayloSwift’s group purely built by the industry (= friend with her idol)

Goal : reach “Hollywood” via NTERTAIN

Lex Borrero and Tainy : founders of Neon16 (Tainy for the artistic side and Lex for the business side)

Ivan Rodriguez :  Neon16’s Head of Creative

Tommy Mottola : was  the Chairman & CEO of Sony Music Entertainment .  Mottola has guided the careers of Celine Dion, Mariah Carey, Beyonce, Billy Joel, Bruce Springsteen, Aerosmith and Will Smith, and helped create an infusion of Latin music since the ’90s, breaking artists from Gloria Estefan to Ricky Martin, Shakira, Jennifer Lopez, and Marc Anthony

Project : 

With Peter Micelli and Range, we wanted to make sure we didn’t come into Hollywood without the arm and strength of who we thought was the best of the best.”

No coincidence on why we had the Showmila/Eva and Camilo (both working with Lex Borrero at the same time), like no coincidence on why John Legend and his wife help Showmila and why Camila is on Thevoice with John, they have the same publicist. Now the question is why  Radhi Devlukia-Shetty and her husband helps Showmila. 

Furthermore  Camila promoted a lot C tengana, lately because they have the same agent :

https://www.instagram.com/allaboutromi/

Romina promoted a lot Camila so Camila is officially enter into the network of Ntertain. Romina promoted also Shawn last song but it seems to be only because Tainy is on it so after the end of Showmila, Shawn will say goodbye to the latin world

Note : Romina work for years with Jose Angel Resendez. They worked for Camila, Lauren and 5H since almost the beginning.

5H :

https://www.instagram.com/p/tJDgtxjLbk/

https://www.instagram.com/p/2Kf5jgjLbZ/

https://www.instagram.com/p/5vsmz7DLSA/

https://www.instagram.com/p/5vtquPDLTR/

Camila :

https://www.instagram.com/p/BbkijZYlySm/

https://www.instagram.com/p/BbmFSmBn_tx/

Lauren :

https://www.instagram.com/p/B-qdmESFmb1/

https://twitter.com/LJaguars_MX/status/977329751718215680

https://twitter.com/LMJUpdates/status/977338127785144320

Artists signed under Neon16

Dylan Fuentes and Kris Floyd : a new singer and and a person capable of singing and writing songs

Some Artists working with Neon16 (and so enter Ntertain)

Step 1 : the first generation of artists who worked with Neon16 (friends of the house and big potential)

- Bad Bunny : Very popular artist in Latin America but who need to conquer the famous American market

- Rauw Alejandro : New artist who become famous thanks to Neon16 (Watch his evolution since the Lento Remix with Lauren J in terms of followers and views on Youtube)

- J Balvin : an latin artist who have achieved the “american dream” (big experience and friend with Tainy)

Two female artists with big potential (and whose career has not really begun):

- Kali Uchi and Lauren Jauregui

Kali’s career is starting well while Lauren’s career is stagnating for the moment

Step 2 : Neon16 wants more and want popular singers

- Selena Gomez : Very popular artist with the young generation who need new challenges to continue to be attractive (artist who must make comebacks regularly after depressions)

- Dua Lipa : Very popular singer who need to conquer the latin market

- Camila Cabello and Shawn Mendes : Two singers very popular with the young generation.  Two artists who by bad strategies (voluntary or not) of their team have entered into an obligation to constantly provide daily content whether musical or on social media. The eras from both don’t stop, it goes on, era after era without break and logic (and sometimes without too much creativity, without a universe specific to the album. A  disappointing #Romance and #Wonder). Camila and Shawn can’t afford to do like artists like Adele (or Stromae in Europe) who are artists who can disappear for 5 years and come back and it will be (except surprises) full of success. 

Step 3 : getting others popular artists

Neon16 is dangerous but also the Massey family

Interview in 2018 :

 “The whole purpose of this is to work with as many artists as we can,” David Massey adds, “in any form possible.”“We’re going to be very active and aggressive”

and they didn’t lie … Few examples :

1) In 2021, an Italian group exploded in the eyes of Europeans thanks to the eurovision contest, Maneskin. A few days later, David Massey signed them with Arista Records.

2) In 2020, the Massey signed Scott Harris. The singer full of potential, Camila cabello has working with scott Harris for her entire next era and for some songs for the Cinderella movie. Conclusion, Camila worked for them for the next year (or maybe the next two years of the released of the album and the tour is late)

The massey want to conquer the world and not only the US (and Canada). The american market is under control for them. With their artists, they use David’s networkd thanks to his past into the industry ( previously served as president of Universal Music Group’s ) and use classic strategy like fake relationship (Showmila or Julia/JPSaxe)

Conclusion

You don’t come out unscathed from Music Industry. 

If the Camila, Shawn,  … want to get out of this, they’re gonna have to take risks and rebel because the industry won’t let them take their liberty. Taylor Swfif is about 10 years older than them and she’s still a lesbian who can’t come out. Ben Affleck and JLO are 50 years old and are still doing PR.

The major question one should be asking themselves about this is...WHY NOW?!!!

Forget the narrative for a second. It has been FIVE YEARS. Why is Lucy still entertaining anything about Lauren? If Lauren treated her so badly, and supposedly cheated on her, why is still giving it attention?!!!

You are right, she COULD have simply ignored the shit. In fact, with all the shit she has gotten since that whole fiasco, she SHOULD have been blocking and muting the hell out of people, not giving them a space to project, let alone giving them her attention.

So, I ask again, WHY NOW? Lauren is back in the news with her Diane Warren song. Lucy released a single not long ago, with her father. You are paying more attention to WHAT she is saying. I'm more interested in the TIMING that it's being said. It doesn't matter what size her platform is. She has you talking and thinking about it...and now, you have me talking about it.

See how it works. She says something to get attention on her little platform. It gets your attention, and you come to other platforms to ask about it. Then me/they answer questions about it, and it just spreads from there. (by the way, when I opened my ask box, the first 6 questions was about this shit. This is the only one I'm answering for all of them)