Sasha Chaika

sWALloWeD bY tHe RouTIne from Sasha Chaika on Vimeo.

Campaign film for the BA graduation collection of Anastasia & Maria Vaniushina (NastyaMasha).

The concept explores the idea surrounding hedonism and interrelation between the person and their ambiance within the domestic environment, translating it into an image of exaggerated reality through celebrating everyday routine. The aim is presenting a world that is seemingly familiar, but expressing it through a magnifying lens slightly exaggerating all its aspects, exploring it with a new look, not automatic, more emotional. It is about putting a spirited and vivacious twist to everyday settings, having fun with objects and patterns - playing a hide and seek game with the viewer. The character stages herself in various spaces, both transforming her common environment with her presence, and at the same time space transforms the heroes, making them part of the interior, forcing to mimic, dissolve. The form of filming via Iphone screen recording and sound design are kind of this special view that making automatic routine more unacquainted, sensitive and emotional.

ODOR-ROULETTE.SEX from Sasha Chaika on Vimeo.

K3EP THE CH₳NGE from Sasha Chaika on Vimeo.