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Meet our ideal customer:

Name: Maya Singh

Age: 20

Occupation: Full-time university student (Psych major)

Location: Hamilton, ON

Goals: Stay focused during long study sessions, manage stress, and boost productivity without burning out.

Frustrations:

– Constant distractions while studying in noisy dorms or cafés

– Struggles with time management and staying on task

– Gets overwhelmed during exam season

Personality:

– Type A with bursts of procrastination

– Loves aesthetic study setups

– Enjoys lo-fi playlists, coffee, and journaling

What She Needs:

Smart earbuds that adapt to her mood, play focus music, and gently remind her to take breaks or refocus.

Budswithpowers™ – smart earbuds that play custom music based on how stressed you are. Sad? It plays lo-fi beats. Panicking? It plays motivational hype music. Zoned out? It gently yells, “FOCUS!” every 10 minutes.

Slogan: “Study vibes that get you.”

It’s a funny idea, but honestly, I wish it were real. This exercise helped me realize that advertising works best when it connects with real feelings — even the chaotic ones during exam week. 😅