Rupertk

ENGAGE GENERATION ‘Y’ IN A RELATIONSHIP WITH E.ON THAT  CHAMPIONS NEW WAYS TO USE ENERGY IN THE HOME AND EMPOWERS THEM TO ENLIST OTHERS IN AN ENERGY REVOLUTION

The challenge is to engage with 18-25 year olds, a market that they have not yet been able to interact with. The major design concern for me was that a majority of this age group either do not pay the bills or are unable to choose providers. I had to find a way of reaching a target audience that are predominantly uninterested in things such as energy providers.

Symbology, can be seen as the evolution and the elevation of human language.  we can trace it from the hieroglyphics of the ancient egyptians to signs of the even the formation of the letter A, it is all rooted within symbology.

Symbols still play a powerful and immediate communication tool in the rise of cultures. Good symbology breaks across the simple confines of conceived language.

Consider reappropriation or how symbolism is reintroduced into culture. The role context plays, tradition, how modern design deals with symbology through iconography and typography. Symbolic moments. Symbolic people. Symbology is to be found almost anywhere.

The Curb, is a magazine for a local skate shop. Its initial purpose is to promote the branding and identity that I created for the shop, Curb Boardsports is an independent local business based in Winchester, and as a result a lot of the content is about the local skate scene in Winchester, both to introduce Winchester as a skate-able city and to try and promote skateboarding.

The articles are written in a very informal way to fit with the ethos of the shop, the casual relaxed attitude that they have, that goes with the easy going nature of the sport, casual swearing and slang included.

To celebrate 60 years of HMV, the company wanted to celebrate their heritage and tap into the nostalgia that people have for certain decades within film and music, and to celebrate the fact that HMV have been there throughout. We where given the title ‘Decades’ and asked to develop a mechanic to illustrate this and a concept that would work across POS, in store, digital and print.