Brand Identity for Snob HĂ´tel by AsĂs
The Snob HĂ´tel is a four star boutique hotel in Paris. It was conceived as a bourgeois abode, created in essence, to pay homage to the Parisienne lady. This complex yet charming ideal of snobbery represents the Parisienneâs âEternal holiday makerâ spirit as much as her 'chic and chilledâ demeanor.
The theme of greenery is very present in the hotel, symbolizing the Parisienneâs desire for a touch of authenticity, which she so often lacks. She thus flees towards a universal value: nature, as is perfectly illustrated by the ground floorâs panoramic wallpaper. Enormous brass lamps which you can picture adorning the front of a summer holiday home, a reception desk which evokes an antique family heirloom, all within a warm, mellow atmosphere, enriched with lush frondescence.
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