THE EVOLUTION OF MEDIA
The purpose of new media is very much built on the traditional media. Both new media and traditional media have the same objective – to keep you informed. It does not matter if you read a newspaper or magazine, or even webzines, also known as e-newsletters. Both media platforms serve to provide news and articles to inform you of the happenings around the world. Books you find in libraries and online communities like Wikipedia offer you bits of facts for your general knowledge, providing basic knowledge on certain topics. We are also alerted about fashion trends through both media platforms. The television programme, Entertainment Channel, is no different from the fashion website, Chictopia, in providing insights to the latest fashion trends. (The People’s Fashion Destination – Chictopia, 2010) Besides global news, the information both new media and traditional media provides extends to advertisements as well. Both media platforms provide advertorial information for readers of prints, broadcasts and the online community. When you flip through a consumer magazine, you will notice advertisements on jewellery, cosmetics and even clothes on different pages. Similarly, banners and pop-ups on various websites you visit are methods of advertisements on the internet.









