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The main theme of my book How to Fail… is that goals are for losers. What you need instead is a system. For example, losing ten pounds is a goal, whereas learning about nutrition and diet so you can gradually replace willpower with knowledge is a system. (That makes more sense with a full explanation.) …

If you could do one thing, make one choice, it should be this: make the room too small.

How we choose to act changes who we choose to become.

Striking while the iron is hot is so important. I often thing of the Gotham Gal saying “get one.” It was absolutely the right thing to do and always is.

Price is unrelated, except for one thing: Charge enough that you can afford to actually keep your promise. The thrill of a low price disappears quickly, but the pain of a broken promise lasts a very long time.

Career hack: Work harder than is expected of you and be nice to people.