rocket sam

Culture is the means through which people create meaningful worlds in which to live. We need to do more than understand culture as a product that is created through technical processes and routine practices. Culture, from this perspective, should be understood more broadly as the constitutive context within which [media products] are given meaning.

Methods are only a means, not an end. Our subjects' worlds and our rendering of them take precedence over methods and measures. A keen eye, a receptive mind, discerning ear and steady hand bring us close to the studied phenomena.  We aim to construct a full account, to tell a meaningful story - not to reduce our craft to the canons of 'normal' science.