Transforming the unpredictable into the utterly mundane
My favorite snippet from What makes entrepreneurs entrepreneurial? by Saras D. Sarasvathy:
"Seasoned entrepreneurs, however, know that surprises are not deviations from the path. Instead they are the norm, the flora and fauna of the landscape, from which one learns to forge a path through the jungle. The unexpected is the stuff of entrepreneurial experience and transforming the unpredictable into the utterly mundane is the special domain of the expert entrepreneur."















