Typography

http://www.lubalin100.com/

“This continues a series of posts devoted to a closer analysis of a piece of design by Herb Lubalin. Alexander Tochilovsky, the Curator of the Herb Lubalin Study Center, explains what makes them significant. Read the previous posts, days 22, and 26. The logo for Playstreet Inc., was art directed by Annegret Beier, who worked for Herb Lubalin in the late 60s before moving to the Paris office. Annegret will be the topic of a future post. In 1968 this logo was designed by the studio and applied to a small set of collateral material. Mainly an envelope, a simple business card, and the letterhead.”

Kurt Schwitters sans-serif type inspired by Dada spirit (1923-1932). His types were accompanied with an asymmetrical layout.  

The movement given to the type compliments the rushing of the water creating an overall chaotic scene to go with the bursting of the volcano. 

This experimental type and layout reminded me of the typographic and layout approach that David Carson was known for. 

A shiny modern approach to a blackletter typeface

These examples were all works I found when doing visual research for our Expressive Type project. Building an object with the type while keeping the characteristics of said object. 

Pulling the type in-between the elements of the image makes for a cool effect of the lines moving in and out of the foreground/background.

A modern blackletter found that also mimicked the same blue and red colors as one of the pages in Gutenberg’s 42-line bible. The modern day Gutenberg?

A poster I found when researching expressive typography. The simplicity and subtleness of both the cigarette and coffee mug are in my opinion what make the expressive type even better. 

This type of handlettering is always more visually interesting to me because it breaks the uniformity most flyers or posters have and makes me stop and read it.

A great poster I found that seemed to use the same style that Alexander Rodchenko uses for his poster “Books” poster with Lilya Brik as the muse . 

Expressive type found while researching the Redwood National Park for our postcard assignment. A simple approach yet still captures the parks main asset. Tall Trees