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The world of Social media is evolving wildly over the years. Earlier it was a way of interaction with family or friends but now it developed from the business point of view as well. Even when a product is planned for release, social media is the first to cover it in the feed for a week or longer.

Therefore, it is the time when social media marketing agency should look forward to the dynamic side of digital marketing.

As the need for social media marketing is rising, it is more critical than ever to have a sturdy strategy to "woo" your viewers consistently and grow their trust as part of your social media marketing strategy in 2021.

Top 3 Social Media Marketing Tips

·  Prioritize Quality Over Quality

This should be every social media marketer's first priority for long term engagement. And before you say about quantity, it's well said, high quality engaging content is enough to make a user to 'stop the scroll'. And also, authenticity is something that can't be ignored at any cost, it goes hand in hand with quality.

·  Start With Engaging Videos

Good news for businesses: 33% of those who watch social videos observe brand content.

As consistently as you can, post high-quality, appealing videos. And before you ask, every business needs a different kind of marketing strategy. If you have a message for your audience, never disappoint your audience with badly produced content. Add a step to procure scroll-stopping videos, images, and related captions.

·  Highlight the Stories

If you are having a hard time deciding, what type of strategy is best for your business, then think quickly and go for stories and keep the best one in your highlights. Any content that compels your viewers to "sink in" and digest should be a post. But what about others?  Post that to a story and then add it to a highlight!

Conclusion

There you have it: three points for planning your social media strategy in 2021. Turn the scratch into a strategy. As a brand, you should have a robust social content calendar equaled by an audience that trusts both your online presence and your brand.

Selecting a hosting plan is often difficult for businessmen especially when they are a newbie. There are many kinds of distinctions between VPS and shared hosting. When a new business starts, they go for shared plans as they are comparatively cheap and don't require  many resources. But, maybe it's time to switch to Virtual Private Server (VPS) hosting as it gives you a space to expand, without breaking your budget.

What are the pros and cons of VPS vs. shared hosting?

Every type of hosting comes with its benefits and drawbacks. Let’s look at both with VPS hosting India vs. shared hosting. Now let dive in for information.

Pros of shared hosting:

·         It's not very expensive.

·         For newcomers, it is simple to gear up.

·         You don't need to configure your server in any way.

·         For a low traffic website, it is best.

Cons of shared hosting:

·         You cannot have an individual resource dedicated specifically to your site – it works on sharing.

·         Security hassles can be a concern.

·         Fewer customization options.

·         The traffic on other sites can affect your site's traffic and performance.

So, how does VPS hosting work better? Let’s check its pros and cons.

Pros of VPS hosting:

·         As you have a single server, your website's performance will not be affected.

·         Low-security risks

·         You can customize the virtual server to meet your site’s special needs.

·         Usually, your website gets scalable as you can increase or decrease your allotted resources as per your requirement.

Cons of VPS hosting:

·         It gets out of budget sometimes. You need to find cheap VPS hosting India.

·         You get restricted with a few elements like RAM and storage.

·         You will need more technical knowledge to manage it effectively.

Conclusion

As you can see, VPS hosting services in India is an excellent option for sites with much traffic, and we have also given a reason for that. All that’s left is to decide whether it’s the right choice for your site specifically.

Domain Registration - 7 Tips for Choosing the Best Domain Name for Your Website or Blog

When should you move up to VPS hosting? Developing a website is so fast and convenient now that you really need not put a lot of planning into it. It is better if you do, but indeed not required.

You could supposedly grab a domain and shared hosting for a few bucks and straight away have a WordPress Website. It only takes a few minutes.

Upgrading to VPS Hosting in India

Any website or blog that has gained considerable traffic is going to require an upgrade to VPS hosting. Why is the case?

 More resources

 More speed

 More freedom

 Less downtime

It is simply a subject of space & resources. Shared hosting is a great starter platform because it is the most inexpensive and offers you everything you need at the beginning. For a website that only gets about a hundred visits a month, Shared hosting is perfectly acceptable.

But if you are getting thousands of visitors on your website in a day, you will notice your site is struggling to keep up with demand. That’s because the PHP scripts are not only running on your website but also on other websites as well. This means the limited resources are just too busy to keep up.

What Changes at the VPS Level?

There are a few things to consider once you have selected VPS hosting for your site. You will definitely notice the whole thing is already faster. That’s because all of the server resources you have are available to you alone.

With VPS hosting India, you have entire server partition dedicated to your website. All the memory bandwidth and space are allocated to a single account. But you can still have multiple domains. You can always create virtually as many websites as you want. You can also create multiple cPanel accounts to manage those websites separately.

Supported All the Way Through

The need for on-premise server management is not mandatory anymore as there are a large number of colocation data centers available across India. A colocation service involves the positioning of server equipment at third party data center facilities that offers greater security & efficiency. 

While looking for a colocation hosting you need to confirm different aspects of the data center by using a standard checklist. The checklist should include the availability of near hundred percent uptime, security measures, tech support, SLAs, server reboot facilities, etc. Of course, you must also make sure that the service provider has earned a good reputation in terms of reliability and flexibility of colocation hosting services. 

The proximity of data center- Easy accessibility of data center services in India is an essential consideration before selecting a host because there will be situations that demand traveling to the facility for maintenance of servers. Another aspect that needs to be taken into consideration is the redundancy of services.

Connectivity- Besides the promise of near to a hundred percent uptime one should look for the availability of multiple telecom service providers in the colocation data center facility. Optimized and fast routing is claimed by most of the service providers but the same must be confirmed by knowing how it will be achieved.

Security Policy- Data center services entitle users with access to a high degree of security that may not be possible in their own on-site IT facilities. Other than immunity to natural disasters, your servers are protected against outages due to several factors with redundant backup and power arrangements.

You can check a colocation host’s ability to fulfill your growth objectives by mapping the growth of your computing and connectivity requirements for at least five years. The presence of energy-efficient and high performing equipment guarantees an optimized infrastructure. If a Data center in India is professionally managed, then you need not worry about the loss of connectivity or data.

Assured Management Support- You may wonder about the importance of server management facilities since your IT personnel are there to look after the required equipment. It is always advised to prepare for the worst because there are possibilities of losing your IT talent due to the unpredictable nature of the industry. Data center services & solutions in India can insulate your business against such events.

In Conclusion If you are signing up for a colocation data center services, you are actually availing several exclusive benefits. Customers of Data center services in India empower their business with an extra layer of security and redundancy ensures that all-important requirements of your IT infrastructure are fulfilled. Large colocation facilities have the potential to reduce your IT spend with help of economies of scale.